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Home > Digital Marketing Blog > How Important is Mobile? Mobile Advertising Trends 2015-2020 [Infographic]

How Important is Mobile? Mobile Advertising Trends 2015-2020 [Infographic]

How Important is Mobile? Mobile Advertising Trends 2015-2020 [Infographic]
March 5, 2018

How Important is Mobile? Mobile Advertising Trends 2015-2020 [Infographic]

Mar 05, 2018
Reshma Mandal

Are you looking for mobile advertising for your marketing business? Want to know how mobile marketing has changed the way of marketing? Below is an infographic stating the Mobile Advertising Spend from 2015-2020. Here is a quick summary of the infographic content. Mobile advertising is the form of advertising via mobile phones and other mobile devices. It appears on mobile devices such as smartphones, tablets and other devices that have wireless connections. The consumer base is shifting from desktop to mobile phones. Mobile advertising is the way to reach more customers while they are on the go as they are the one who relies on their phones for almost every need. This has led Google to come up with algorithms explicitly designed for mobile phones. Mobile marketing is becoming the next most significant trend in the field of digital marketing.

Mobile Marketing Budget and statistics

  • Currently, 6% of the total marketing budget is spent on mobile which has the estimation of increase up to 13% by the end of next three years.
  • Percentage of marketing budget spend on mobile. On an average 69% of the users spend their time on smartphones.
  • According to the mobile statistics of August 2017, around 3.5 billion users are mobile users. MObile devices are growing to drive 80% of the global internet usage.
  • More than 48% of the buyers use their smartphones search on a search engine before the buying process and 78% of the local business results in a purchase through mobile searches only which is higher than any other kind of services.

Mobile App Usage

  • More than 8 million apps are getting downloaded and used by the mobile users.
  • App store has 2.2 million apps usage, and Microsoft store has 669k apps usage.
  • According to 2016 stats, around 90 billion Android apps and 25 billion IOS apps were downloaded.

The above statistics show how mobile marketing is growing its pace in this digital era. Mobile advertisements spending on various channels have shown a gradual increase and decreased. Please look into the infographic for more details about the stats on ad spendings on various digital and traditional channels. It shows how Mobile internet has increased its spending from 2017 to 2020. Go through the Infographic below for detail study.

Conclusion

Mobile marketing is one of the greatest marketing trends now and will create a high impact on the entire marketing history. Almost every company is now focusing on mobile marketing to meet their goals to increase traffic. Want to learn more about mobile marketing? Join Digital Ready today. You will get to know all digital marketing aspects and channels and can step forward for your next new move.

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