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Hate Coding? Try Digital Marketing as a Career Option

Hate Coding? Try Digital Marketing as a Career Option
March 2, 2019

Hate Coding? Try Digital Marketing as a Career Option

Mar 02, 2019
Chiranjeevi Maddala

Chiranjeevi Maddala is an award winning digital marketing strategist with over 18 Years of experience in Digital Media and Marketing. He is the Founder and Chief Mentor at Digital Ready.

New technologies, innovations and new career opportunities constantly come up in the market from time to time. In the recent years, new career opportunities have arisen in various fields of industry including computer science. But a question comes that how many engineering graduates are actually ready to work and fulfill a proper role in the computer science industry.

Current Situation Of Engineering Graduates

According to an employability-focused study conducted by Aspiring Minds in 2013, only 7% of engineering graduates were employable in core sectors of engineering and while many of those preferred jobs in IT sector, very less fraction of them were eligible for IT industry as per the survey. And the number hasn’t changed much in recent years too because the education and training system has been the same, producing graduates who are not fit for their industry.

While Engineering is a noble profession and is essential for the economy and society, the current education system, unfortunately, is unable to produce graduates who are fit for the industry. Only a few percent of Engineering graduates are training themselves well and are able to get into their desired industry and fulfill their job roles.

Digital Marketing As A Career

In such a situation, the rest of the engineering graduates are looking for alternative careers in various other fields. And Digital Marketing is one of the best career options as one can see. Digital Marketing is basically marketing on digital media, especially, the internet. Marketing has taken various forms over the course of years and the evolution of digital media and the internet, and its increased consumption among people has given rise to a new form of marketing which is Digital Marketing. Businesses and brands are depending much on Digital Marketing to run and grow their businesses.

As one can see, there is an increased growth in career opportunities in the field of Digital Marketing. Digital Marketing also requires certain skills, knowledge and qualities for a professional to be successful and competent in the industry. With good creative and analytical skills and extensive knowledge of the various concepts, practices and techniques employed in Digital Marketing, one would be rewarded well and can see an exponential growth in career. 

However, these are not difficult to learn. With enough interest and effort, one can learn these things and start a career in Digital Marketing in a very less time. With all that said, here are the main reasons why Digital Marketing can be your dream job if you dislike a job in coding/programming and looking for a career change.

Use of Analytical Skills

The analytical and critical thinking skills you learned in your Engineering education can give you an added advantage in Digital Marketing as they are an essential component of it.

Encouragement of Creativity

Creativity is highly encouraged as it is a vital component that runs the Digital Marketing industry. Markers need to engage and connect with people, and communicate the message effectively in order to generate leads, sales and increase a company’s customer base. These things require good creative skills.

Wide Options

Digital Marketing provides you both the options of freelancing or full-time job. With some good skills and expertise, you can earn high incomes either as a freelancer or a full-time employee working with any kind of business you want. While each has its own pros and cons, which one suits you depends on your skills and preferences.

Exciting Challenges

Unlike a routine job, Digital Marketing provides you exciting challenges that require you to come up with creative and efficient solutions which keeps you on a flow and reward you well.

The Secret of Marketing

The secret of marketing is the art of persuasion. Gradually you will learn the art of persuasion employed by marketers and sales persons which can benefit you in your professional life as well as personal life.

Considering these things, if Digital Marketing interests you and if you are considering to make it as your career, taking a Certificate Course in Digital marketing will help you kickstart the process of building your career. You can learn Digital Marketing and start working with companies within 2 months. For more details, WhatsApp us @9885753885

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