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Home > Digital Marketing Blog > Google Analytics - Top 10 Reports You Should Be Checking

Google Analytics - Top 10 Reports You Should Be Checking

Google Analytics - Top 10 Reports You Should Be Checking
Reshma Mandal
January 6, 2018

Google Analytics tools will tell you whether all your efforts are resulting or not. There are a few skills that all marketers should know then just an understanding of Google Analytics and its conversion capabilities. Google Analytics is an essential tool for analytics for any marketer, but marketers should know the challenge of how to make fruitful out of it. There are far more data and few dashboards that you should know that will help you in your marketing strategies.

There are some lists of Google Analytics reports that you can use to get better results and Insights of your marketing strategies and performances.

1. Traffic Acquisition Report

You should know whether audience is actually looking into your site and clicking your ads or not. You might want to know whether it's generating any traffic to your website, what about your SEO strategy? Is it working or not?

The Traffic Acquisition Report allows you to know all of these answers. This should be any marketer’s first step in the reporting process. You can find the report by going to Acquisition -> Overview. See the below image for reference.

Traffic Acquisition Report

This will allow you to see the breakdown of your traffic sources.

Traffic Acquisition Report-breakdown

Acquisition -> Overview -> All Traffic -> Referrals. Referrals section will let you know about the external sites that are driving traffic to your website. This will provide you the exact result of the pages from your website that people are visiting.

2. Keyword Analysis Report

This report allows you to see through which keywords people are visiting your site. You can gain the insight of your visitors through the unencrypted keyword performances. You can use this data report to analyze which keywords work best for you, which keywords are resulting in your goals, and which of them you can use for future optimization. Getting organic traffic from Google is always great. You can know it now through this report.

You can see this report in your Google Analytics account by going to Acquisition -> AdWords -> Keywords.

Keyword Analysis Report Path

Keyword Analysis Report

3. New vs. Returning Visitors

New visitors are the people who are visiting your website for the first time. Returning visitors are the visitors that have already visited your site before. Getting your visitors for the first time is very good but getting them, again and again, is, even more, better because these visitors can become your customers and then leads to conversions. They end up through the journey of becoming readers to follower then finally to customers.

You can get the percentage of the new and returning visitors to your site.

You can get the report in your Google Analytics by going to Audience -> Behavior -> New vs. Returning.

New vs. Returning Visitors Report

4. Landing Pages Report

This report will tell you which pages from your website the visitors are landing on when they first get into your site.

Your users can get into your site through different ways. Some can get into your site through a link from your social media channels like Twitter, Facebook or Instagram. Some can type in your homepage URL directly. Some users can find your website through Google search engines. So this report will help you out to get the data about how your users get into your website.

This report is very helpful as you can find out how users are interacting with your site. If the report data shows that some pages of your site have higher bouncer rates, then you can find right solutions and steps to make those pages more engaging.

You can get this report by going to Behavior -> Site Content -> Landing Pages on your Google Analytics account.

Landing Pages Report

5. Mobile Performance Report

You all know how popular now the mobile usage is to all people. It's our mobile-first world. The number of mobile users is more now than the desktop or laptop users. Google even penalize the websites that are not mobile friendly. So you can understand how important mobile is now to everyone.

It’s very important for the marketers to know how their site is performing on mobile. Thus Mobile Performance Report will let you know how well your site is optimized for mobile and in which areas you need improvements.

You can even check the mobile devices that your customers are using to access your site. So let you know which devices your site is not performing well.

You can get this report on Google Analytics account by going to Audience -> Mobile -> Overview.

Mobile Performance Report

6. Content Efficiency Report

You can have some questions regarding your site like which content from your website is engaging your customers the most? Which content is converting the readers into customers? What content type works best for you like Infographics, images, videos, GIFs, and reviews? And which content is the most shareable one?

You can get the answers to all of your questions above through this report. It tracks entrances, bounces, page views, and goal completions.

Content Efficiency Report

7. Bounce Rate vs. Exit Rate Report

Bounce rate is the percentage of visitors that move to a different page without taking any action from the current page that they landed on.

Exit rate is the percentage measure of your visitors who browse more than one page on your site before leaving on to other site.

This report compares and measures the bounce rate vs. exit rate for the different pages of your website.

You can find it on your Google Analytics account by going to Behavior -> Site Content -> All Pages.

Bounce Rate vs. Exit Rate Report

Now Select the “Bounce Rate” and “% Exit” in the Explorer tab.

Bounce Rate vs. Exit Rate Report1

You can drill down again to get data for each of your page of your site. Find the pages from your site who have low engagement and detect the UX problems on your site.

8. Browser Report

It’s very important to know the conversions per browser as most of the common money leaks on websites with certain browsers. Browser report shows the conversions per browsers that you use and segments them by a device like mobile, desktop and tablet.

You can get this report in Google Analytics by going to Audience -> Technology -> Browser & OS.

Browser Report

9. Hours & Days Report

This report will let you know the time of day and day of the week when you received most of the traffic on your website. You can use this report to experiment with your blog posts times and can set a large or less time span to check at what time and days you are getting traffic.

You can get this data report on your Google Analytics account by going to Acquisition -> AdWords -> Hour Of Day.

Hours & Day Report

10. Site Diagnostics : Page Timing Report

This report reveals the pages from your website that creates problems for your site and need your attention. You need to know which pages have high bounce rate and which pages are taking are taking a long time to load. You can see bounce rate for each of your pages on your site. You can switch between ‘data’ table view and ‘comparison’ table view so that you can compare between load times and bounce rates of each page of your site.

Site Diagnostics Page Time Report

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