Google Adwords is an online advertising platform, where you can display your advertisements on Google's Search Network and Display Network. Learning Google Adwords and becoming a certified Google Adwords Professional will give you options to work with great companies.

AdWords Fundamentals

Understanding the value of online advertising

• Benefits of online advertising and AdWords
• Google's advertising networks
• Where your ads can appear
• The quality of your ads
• What you pay

Setting up an AdWords campaign

• Choosing a campaign type
• Structuring your campaign
• Targeting your audience
• Setting bids and budgets
• Creating ad groups
• Tools to plan a campaign

Measuring and optimizing performance

• Measure your results
• Tools to measure your performance
• Evaluate metrics relevant to your goals
• Optimize your campaign

Search Advertising

• Search Fundamentals Review
• Ad Formats
• Ad & Site Quality
• AdWords Tools
• Performance Monitoring and Reporting
• Optimizing Performance
• Performance, Profitability and Growth
• AdWords API

Display Advertising

• About the Google Display Network
• Setting up a Display Network campaign
• Showing your ads on the Display Network
• Reaching your audience on the Display Network
• Measuring and optimizing performance on the Display Network

Trends

Best Practices

Case Studies

Tools

Assignments

Google has a very active authoritative public supporting community maintained and frequented by extremely experienced Adwords users and Google employees. At Digital Ready learning digital marketing is quite simple. You can learn all about Preparing the Adwords campaign sheets, setting up a search campaign with conversion tracking, setting up a display campaign with conversion tracking, identifying and preparing at least 10 optimization suggestions and setting up a re-marketing campaign. Learn Google Adwords as part of Certificate Course in Digital Marketing.