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Essential Skills to Become a Great Digital Marketing Professional

October 11, 2014

Essential Skills to Become a Great Digital Marketing Professional

Oct 11, 2014
Chiranjeevi Maddala

Chiranjeevi Maddala is an award winning digital marketing strategist with over 18 Years of experience in Digital Media and Marketing. He is the Founder and Chief Mentor at Digital Ready.


Digital Marketing is a collection of various processes used to reach your target audience, engage and convert to a customer. Companies need both digital marketing generalists and specialists. In general small companies and start-ups look for generalists with specialty in few verticals of digital marketing, because of the fact that they need to get most out of their spending. Large enterprises look for specialists who have incredible talent in a specific area of digital marketing. Following are some of the essential skills required to become a great digital marketing professional.

Strong research and analysis capabilities

To be able to market on digital you need to do a great deal of research to keep yourself equipped with latest trends, to collect data for your campaigns, to do competitive research and many other things which are going to assist your campaigns. Collection is not just enough, you should have a great skill to organize the information, analyze and use to make your campaigns perform better.

Dynamic thinking

Digital marketing requires you to be a dynamic thinker in real time. You should be able to make decisions quickly and keep your campaigns effective all the time.

Skills to analyze the patterns and optimize

You should be able to analyze the patterns of response from the audience and accordingly optimize your campaigns to reach your business goals.

Great understanding of the role of the content

Digital marketing is all about 3 things; Content, Channel and Conversation. Content plays a major role in your digital marketing campaigns. Understanding the role of the content and its impact on your overall digital marketing strategy will help you achieve great results.

Great understanding of digital eco-system

You should understand how various elements of digital eco-system are connected, which are not just limited to Facebook, Twitter or YouTube. The more knowledge you have the better you can manage our digital marketing activities.

Ability to communicate your idea through content (Text, Graphic or Video)

Marketing is all about communication; Right message at the right time to the right person will give you desired output. As a digital marketer, you should be able to write, create graphics to represent your idea or make a video. It helps you to have hands on experience in working with image editing and video editing softwares. Though they are generally handled by specialists in those areas, sometimes you will not have time to wait for them to create something for you.

Ability to become an influencer (or) Ability to develop relations with influencers

To spread your word, you need influencers who carry your message to masses. You should try to become one, though it takes a great amount of time and consistent effort to reach that level. Meanwhile, you should know how to outreach the influencers of the digital world to spread the word.

Experience in discovering and using right technology tools

Digital tools will help you do your job better and they help you by automating many of the tasks for you. You should be able to discover the right tools for your digital marketing process, and you should have your own set of tools to be able to perform better. At Digital Ready we train the participants on these areas along with other general techniques and processes of Digital Marketing.

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