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Home > Digital Marketing Blog > Essential Digital Marketing Tools for an Internet Marketer

Essential Digital Marketing Tools for an Internet Marketer

Essential Digital Marketing Tools for an Internet Marketer
August 23, 2019

Essential Digital Marketing Tools for an Internet Marketer

Aug 23, 2019
Qurat-ul-Ain Ghazali

Qurat-ul-Ain Ghazali is a system engineer with a passion for writing, designing and anything tech related. Currently, she is the digital content manager at Dynamologic Solutions, a leading website design company.


Providing excellent digital marketing services is a tough business to be in right now. They are expected to keep up with the ever-changing trends, handle various online tools, maintain various social profiles; all of this while maintaining their sanity. 

It is as bad as it sounds! However, playing with just a few essential marketing tools will take the headache out of this daunting task. The incorporation of such tools will make it easy for marketers and entrepreneurs to navigate the murky water of the digital marketing world. So, without further delay, let us discuss 8 important marketing tools in detail! 

1. Wyng

Wyng is an online tool that emphasizes on creating micro-experiences. It allows marketers to create contests, competitions, promo codes, etc. to convert visitors into potential consumers. Wyng’s main focus is on driving engagement through user-generated content with the help of customized hashtags, contests, and more.

The main purpose of utilizing user-generated content is to keep a track of all the ways brands engage users, promote their products, and convert users into social consumers. Additionally, this tool comes with analytics and insights that could help marketers track the success or performance of any online campaign.

2. Canva

Let your pictures do most of the talking and with the help of captivating images, you will be doing just that by instantly grabbing everyone’s attention. Canva is an online tool that lets you create images or customize one with the help of an easy-to-use interface. Apart from hundreds of ready-made templates, Canva makes it easy for individuals to create online flyers, brochures, images, logos, etc. 

A free online digital tool, Canva enables individuals to create stunning displays or polish up existing images to simply create or copy any design from memory. What is best about this tool is that it cuts the need to have an experienced designer on your team since the work will be done through Canva. 

3. Google Ads

Every marketer’s dream is to appear at the top of the search engine’s first page. Often, it can be difficult to achieve this dream through organic means which is why you need to explore Google Ads

Google Ads lets marketers create and display ads in return for a small fee. It works in combination with the Google Keyword Planner and enables marketers to research and target specific keywords in their ads campaigns. This is a great way of funneling potential consumers to your website. In addition, you can set specific budget caps so that you do not end up spending more money than expected. 

4. ConvertKit

Once you have directed the flow of the audience to your website through ads campaigns, you need to find a way to collect their email address. The consumers’ email address is a great asset for you and with the help of ConvertKit, you can easily grow your online audience through sign-up forms or customized landing pages. 

In addition, ConvertKit lets you tag the audiences, based on their online activity and interests. This creates an opportunity for marketers to send personalized automated emails. This tool comes with built-in performance metrics, so you can easily understand your consumers.

5. Hotjar

If you want to know what your visitors do once they visit your website, then Hotjar is the right tool for you. From heat maps to click maps, and scroll maps, Hotjar provides real-time insights into the actions and on-site behavior of your visitors. In addition, it provides recorded videos of all the users’ actions, along with the areas they clicked and the ones they completely ignored. You can use such information to move around certain options or entirely renovate your website’s design for better results! 

6. Google Analytics

At its most basic level, Google Analytics allows marketers to gather information on their visitors in a way that they know who is visiting their web pages, from where all of the online traffic is coming from, and which pages are getting the most activity. 

Once you know how to navigate the Google Analytics arena, you can move on to the advanced setting that allows marketers to set up various goals, track conversions, build enhanced setups, and track events to know more about audience engagement. 

7. MailChimp

MailChimp is a dominating email app when it comes to the email marketing space. It boasts easy usability and a price tag that can be adjusted according to your email list’s size. That said, it also offers a free feature that is a suitable option for small marketers who have yet to test their luck in the email marketing world. 

On top of this, you can convert your data into insights, track the traffic generated through your campaigns, and integrate your efforts with SaaS companies. With the help of MailChimp, you can also create better social campaigns through provided landing pages, digital ads, sign-up forms, and more. MailChimp is truly an all-in-one answer to your online marketing woes! 

8. Feedly 

A content curation tool, Feedly allows marketers to collect and read social content (blogs, articles, etc.), subscribe to any RSS feed, and share all their favorite pieces with their followers directly through the tool. It has an easy-to-use interface that makes it easy for marketers to browse through a plethora of educational yet interesting content. At the same time, it gathers all the recently browsed content into special groups which you can monitor through your feed. 

With the help of this tool, you can monitor all the publications from your competitors, track a specific keyword, watch YouTube videos, or follow any Twitter hashtag to not miss any updates. In addition, you can integrate Feedly with other useful online tools that allow you to curate, share or discuss content marketing topics and ideas with your team members. 

Wrapping Up

With this, we conclude our list of top digital marketing tools. After going through the list, you may feel inspired to tackle your marketing woes by experimenting with one of the tools mentioned here. Of course, you can opt for any tool but you need to keep in mind that not everything will work in your favor. You may need to experiment with a couple of tools before you pick out a favorite one that also fits your marketing needs.  

Lucky for you, almost all of the marketing tools provide a free trial and can start working right away without asking for too much information. Judging from this, you have a lot of work up ahead of you. So, you better get started right away! 

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