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Home > Digital Marketing Blog > Digital Ready Launches Second Training Centre at Dilsukhnagar, Hyderabad

Digital Ready Launches Second Training Centre at Dilsukhnagar, Hyderabad

Digital Ready Launches Second Training Centre at Dilsukhnagar, Hyderabad
November 5, 2019

Digital Ready Launches Second Training Centre at Dilsukhnagar, Hyderabad

Nov 05, 2019
Nikhil Parihar
Nikhil Parihar is a passionate digital marketing professional, blogger and trainer.

Armed with five years of experience, fuelled by the positive response and an aim to make more students market-ready, Digital Ready launched its second training centre in Dilsukhnagar on October 26. The chief guest for the event was Information Technology (IT) Secretary of Telangana government, Jayesh Ranjan, who inaugurated the centre.

Addressing a gathering of young aspiring marketing wizards and members of the company, Ranjan emphasized the importance of institutes such as Digital Ready in an expanding market. He encouraged them to take up relevant courses, learn new skills and hone the existing ones to up their employability.

Chiranjeevi Maddala, the Founder and Chief Mentor at Digital Ready, who was present at the event, said that their motto is skill is everything. He revealed that when he set up his company he realized that training that does not help a student land a job was useless and thus was born Digital Ready. He had realized that all companies need marketing to reach their audience and marketing, nowadays is taking place on digital platforms. If the digital platforms could be harnessed to attract the target audience it would mean more business with less money, he said.

Why Is The Second Centre Good News?

In the current times, institutes such as Digital Ready gains in significance for several reasons. India, which is gunning to become a world power, has rightly recognized startups as the engine of growth. In recent times, through platforms such as Startup India, the Union government is trying to encourage more citizens to become employers rather than employees. At the same time, it has been urging foreign countries to not only trade in India but also set up manufacturing units in the country. But this new development has also revealed the wide gap between the kind of skills in demand and the kind of skilled people available. While both government and private players have set up incubation centres; angel investors, venture capitalists and even personal investors have come forward to invest in ideas that show potential to change the human habit and ways of life or ease an every-day problem, often what is left wanting is skilled employees. And this is where Digital Ready steps in. It provides digital marketing training to students, working professionals, and entrepreneurs. They use a mix of classroom and practical training and interactive curriculum, which are specially designed to address the relevant needs in the digital marketing industry.

 The second reason is that India has the third-largest startup ecosystem. But when people talk about startups, the first city that comes to mind is Bengaluru, followed by New Delhi. For a country, which is trying to attract investment and is looking to become a force to be reckoned with, it cannot afford to centralize development in a few cities. Digital Ready aims to train a generation of students inconsiderate of their place of origin and help in this slow but necessary decentralization of development. It is in keeping with this vision that the second training centre has been launched. Mr. Chiranjeevi said that he plans to set up ten such centres in the next one year. He said that every year more and more students are graduating from engineering and degree colleges and they must all be future-ready. He revealed that Digital Ready’s next centre will be opened in Delhi. Plans are in the pipeline to set up centres in Pune, Vijayawada, and Guntur.

Hyderabad: Fast Emerging Favourite Among Industrialists

Here, it becomes important to point out that at a local level Hyderabad has acquired a reputation as a growing business hub. Telangana has also fared extremely well when it comes to ease of doing business. The number of entrepreneurs choosing to start their ventures in the city is growing as is the number of partnerships among businesses, academic institutions, corporate companies, and the government. While it is still struggling to compete with Bangalore the city’s IT sector continues to grow backed by the availability of proper infrastructure, skilled manpower, the presence of a large number of technical education institutions, and a proactive local government.

The Telangana government has taken steps to support the development and growth of the IT industry in Hyderabad. It provides support for land allocations and establishing a single office, ensures continuous power and water supply and offers attractive incentive packages to the IT industry. Some of the common incentives available to companies in the industry include, support in allotment of government land; cost reimbursement of up to 10 percent of equipping cost or Rs 10 lakhs, whichever is less, to IT companies to conduct retrofitting study and implement the energy efficiency equipment; it allows for 100 per cent reimbursement of stamp duty, transfer duty and registration fee paid by the IT industry and communication technology industry companies on sale or lease deeds on the first transaction, and 50 per cent on sale or lease deeds on the second transaction and 50 per cent reimbursement of the cost of filing patents to the companies with their headquarters in Telangana, subject to a limit of Rs 2 lakhs. There are additional incentives available for mega projects, startups, SMEs and mid-scale companies, IT products or research and development companies, companies offering engineering services, women entrepreneurs, and corporate social responsibility.

Another reason why institutes such as Digital Ready are important is that at a time when the trend of laying off has hit several countries, digital marketing is a sector that has the potential to continue to grow. As per a few international pieces of research, India has one of the largest and fastest-growing populations of internet users in the world and it will cross 500 million internet users mark in 2020. According to Direct Marketing Association, Digital Marketing Industry is worth 62 billion dollars and the future of mobile advertising is bright given that according to research by eMarketer, mobile advertising is on its way to becoming a 100 billion dollar market.

The fourth reason is that one of the first lessons that any person learns after stepping out of college is that whatever they have learned is not enough. While college curriculums are updated from time to time yet it is never sufficient, while at the same time the world outside changes rapidly throwing up new demands every hour. More and more companies and industries are making use of artificial intelligence, blockchain technology, virtual learning, the Internet of Things and so on. The innovative use of technology is also opening up jobs and opportunities, which never existed before. Can you imagine your father telling your grandparents that he wants to develop games for a living or troubleshooting mechanism? Not really. While this example shows how far we have come, it also tells us that there are possibilities of more such never-seen-before jobs hitting the market and the youths of the country have to be ready with more than just a college degree.

What Is Special About The Second Centre

The Dilsukhnagar centre is a sort of IKEA for the professionals. This centre was built with the aim not only to skill students but also inculcate lessons in interpersonal professional relations, the art of approach, and cooperation. The centre comes equipped with modern classrooms and state-of-the-art equipment to assist students in learning. Moreover, what is interesting is the use of space at the centre; it strikes a perfect balance by giving its students enough space to feel comfortable and dispel feelings of suffocation and nervousness, which comes with any aspect ‘job-hunting’, and at the same time eliminating chances of students feeling ignored.

Another noticeable aspect of the centre is the four kiosks set up alongside the ‘collaboration area’. The key to training minds lies not in telling students the answers but in teaching them to ask the right questions, to light the right flames and nudge them in the right direction. And the collaboration areas and the kiosks are built in a way that would facilitate discussions and continuous engagement. A professional is not one who knows all the tricks of the trade, but one who knows where to use it and how to use it. And a continuous engagement with other people from the same field, both experts and novices, allows one to at once learn from others and gauge one's skills. At Digital Ready each student is treated as a professional and everyone is encouraged to contribute their ideas and opinions to improve teaching methods. Besides, classroom teaching, students are also provided with online study materials, assessment tests, and assignments regularly so that they can stay up-to-date. 

Mr. Chiranjeevi stated at the launch of the centre that apart from their regular courses, they are also keen on conducting dedicated workshops and seminars by industry professionals to help the students.

Time To Act

The centre, which is located at 103 & 104, Vanijya Vihar, Dilsukhnagar, Hyderabad 500060, is connected by all means of public transportation, including the Metro which is only a minute away.  It provides, Certificate Course in Digital Marketing, Certificate Course in Full Stack Digital Marketing, Small Business Digital Marketing Program, and Certificate Course in UI/UX Development. So far it has taught over 80 batches comprising more than 2,000 students of which 90 per cent have found placements. Classes for Certificate Course in Digital Marketing will start on November 11. Registrations are now open.

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