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Digital Marketing Training Course - Fundamentals

Chiranjeevi Maddala
March 2, 2015

At Digital Ready we train the participants on all required aspects of digital marketing. We wanted to introduce the concepts of our training in a series of blog posts. This is the first one.

What is Digital Marketing?

Digital marketing landscape is growing at an incredible pace disrupting traditional marketing methods adopted by premium brands and retailers worldwide. It is combination of refreshed and modern marketing strategies, which helps businesses of any scale to grow, compete and survive in the online world.

About this Class

This class covers all the key aspects of digital marketing in comprehensive way, which helps the participants to develop, plan and execute digital marketing campaigns effectively. In addition, participants will be introduced to digital marketing’s key channels, concepts, tools and metrics.

The class will be based on interactive learning with real life case studies and experiences. At the end of the class, participants will be able to understand the fundamental elements and key processes of digital marketing.

Duration: 8 Hours

Course Content

1. Introduction to Digital Marketing

2. Traditional Marketing Vs. Digital Marketing

3. Benefits of Digital Marketing

4. Digital Marketing Process

Define

  • Questionnaire & Requirement Analysis
  • Buyer Persona
  • Core Messaging Document
  • Idea Generation
  • Marketing Mix

Create

  • Website
  • Social Outposts
  • Online Marketing Collateral
  • Email Newsletters
  • Online Advertisement
  • Landing Pages

Attract

  • Publish messages on Social Outposts
  • Post Blog Posts on Website
  • Share Blog Posts on Social Networks
  • Run Contests / Offers
  • Get Coverage on Websites/Blogs
  • Send Emails
  • Run Advertisements
  • Post Presentations
  • Post Videos
  • Submit in High Level Directories
  • Get New Connections/Followers/Fans
  • Participate in Conversations

Convert

  • Setup Conversion Tracking
  • Keywords Ranking Report
  • Traffic and Conversions Report
  • Conversion Optimization Analysis
  • Site Audits
  • Content Audits
  • Manage Leads
  • Nurture & Convert Leads
  • Landing Pages Optimization

5. Trends

6. Best Practices

7. Tools

8. Case Studies

Excited? Talk to us to become a Certified Digital Marketing Professional.

Registration Form - Horizontal

Send an Inquiry for Digital Marketing Training Course. Next Batch Starts from 03 July 2017.