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Home > Digital Marketing Blog > Digital Marketing Industry Updates - Third Week, September 2018

Digital Marketing Industry Updates - Third Week, September 2018

Digital Marketing Industry Updates - Third Week, September 2018
September 18, 2018
Digital Marketing Industry Updates - Third Week, September 2018
Sep 18, 2018
Chiranjeevi Maddala
Chiranjeevi Maddala is an award winning digital marketing strategist with over 17 Years of experience in digital media development and Marketing.

Hello! We are starting a new series with this post to share the most important updates from the digital marketing industry that we come across. Hope you are going to like them and make use of them. Please share your feedback in the comments below.

Here is the first one.

How to Turn Negative Online Reviews into Marketing Wins 

We know how it feels when someone gives a negative review on your business. This article from Marketing Land, written by Megan Krause (Senior Editor at Vertical Measures) is a brilliantly written article on negative reviews and how you can turn them into opportunities. A very important thing that I found from this article is that about 77% of the consumers discount reviews that are more than 3 months old, both positive and negative. Another advice I liked was "Use Customer Complaints for Content Marketing". 

Read Full Article

 

The Secret Behind My 1,866,913 Monthly Search Visitors (It’s Not What You Think)

I love to read Neil Patel's blog posts. Each of his posts has very detailed information, which any person can understand easily. In this post, he talks about the secret behind his huge monthly organic visitors (visitors from Search Engines). Below are the questions he asked in the article and also the suggestions to generate huge organic traffic.

  • Are you showing people what they want?
  • Are you optimizing for mobile?
  • Are you focusing on helping all of your users?
  • Are you taking feedback from people?

Read Full Article

 

SEO PowerSuite Review: Features, Analysis, Results

This article by Search Engine Land made me download the SEO PowerSuite software and test it for a client project. Though I used in the past (Many years ago), I found the latest set of tools (Website Auditor, Rank Tracker, SEO Spy Glass and Link Assistant) amazing. 

 

Read Full Article

 

Keyword research for ecommerce made simple

Do you follow the same process for the keyword research of an ecommercce website? Should we do it in a different way? You can find your answer in this article by Apostle Mengoulis on Viral Loops website.

He says that there are 4 major ranking factors for ecommerce websites:

  1. Domain authority
  2. Product page structure
  3. Site architecture
  4. URL structure

The process suggested by him for the ecommerce keyword research has below steps:

Step 1: Make friends with Google Trends
Step 2: How do people present products on Amazon?
Step 3: Let’s generate some keywords
Step 4: Become a bit sneaky
Step 5: Get organized

Read Full Article
 

I will come back with more interesting articles next week. Please share if you have read any interesting articles. 

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