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Home > Digital Marketing Blog > Digital Marketing Industry in 2018 [Infographic]

Digital Marketing Industry in 2018 [Infographic]

Digital Marketing Industry in 2018 [Infographic]
March 24, 2018

Digital Marketing Industry in 2018 [Infographic]

Mar 24, 2018
Chiranjeevi Maddala

Chiranjeevi Maddala is an award winning digital marketing strategist with over 18 Years of experience in Digital Media and Marketing. He is the Founder and Chief Mentor at Digital Ready.

Digital Marketing has become one of the prime marketing strategies of the current times and is there for a long run. Marketing has turned to digital marketing now. Digital marketing is a dynamic field. It has changed a lot over a past five years and will constant changing in coming years. The marketplace is coming up with new trends, and you need to pay attention to the update of the trends in your Digital Marketing Strategies. Digital marketing of tomorrow offers more advanced trends and strategies, so the need to become more visible and wider reach goes never ending. We have created an infographic to let you know how digital marketing is going to change in 2018. Look below for the infographic before that let’s summarize it.

  • Content marketing would be in demand this year than email marketing. More than 60% of B2B marketers reported that content marketing strategies result better than other strategies and even their content marketing strategies are becoming more effective than it was one year before. B2B marketers are going to increase their content marketing spending in this year. It results in audience engagement, reach, and increased sales.
  • Marketing automation software spending will hit $32 billion this year.
  • Social media trends are going to increase in 2018. Over 100,000 active Facebook messenger, bots will offer a whole new platform for marketers to connect with audiences.
  • Influencers are becoming a big part of every marketing plan. Influencer marketing is gaining more attention, and they are going to increase their budgets this year. It’s even said by 92% of the respondents that Instagram is the most important network for influencer marketing followed by Facebook at 77%.
  • Instagram social media platform is going to gain more attention this year than all other social media platforms like Facebook, YouTube, and Twitter.
  • There is a global increase in ad spend from 3.1 to 3.6% from the year 2017 to 2018 and will increase more in coming years. Digital media channels will continue to disrupt ad spends globally by 12.6 percent in 2018, versus 15 percent in 2017. There is a tremendous increase in the share of global advertising spend by digital media from 2016 to 2018 than other media like newspapers, television, and other outdoor advertising media which showed a gradual decrease in ad spend from 2016 to 2018.

Here is our infographic on the digital marketing industry in 2018

Digital Marketing Industry in 2018 - Digital Ready


There are new heights of digital marketing strategies in terms of engagement, audience reach, sales, and revenue. Digital marketing is the new bread and butter, and the question is how to serve it. Update your skills as per the demand of digital marketing field as there would be a huge change in marketing strategies and trends this year. If you want to be an expert in digital marketing or want to grow your career in digital marketing then yes you would be at the right place after joining Digital Ready. Go through the course modules of our advanced digital marketing program and let your dreams come true.

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