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Digital Marketing for Real Estate

Digital Marketing for Real Estate
October 24, 2017

Digital Marketing for Real Estate

Oct 24, 2017

You might have often heard how investing in real estate is beneficial these days, or that real estate is a growing scope to look out for in the current market. For those of you who aren't quite familiar with this, let's take a step back and talk about the basics involved in real estate.

What is Real Estate?

Real Estate is the property and the land on which it is based, along with all possible natural resources included in it. The origin of the word "Real Estate" dates back to the 1660s, thus being considered as one of the words that have real English sense. Real Estate was an age-old thing in the US, but home ownership became more common after the 2nd World War, after freedom from the UK.

The Real Estate History Timeline (The Commission Pipeline)

Types of Real Estate

Real Estate is a vast field that has various substrates in it. Let's discuss some of the most important types of real estate categories.

Residential Real Estate

This is the type of property which can be assigned to families- either single or multiple- or anything that can be used for a non-business purpose. These include apartments, villas, flats, condos, farmhouses etc.

A Group of Duplexes are a Part of Residential Real Estate.

Commercial Real Estate

This is the type of real estate that includes buildings and properties that are used for non-residential purposes, say resorts, malls, office spaces, schools.

Industrial Real Estate

This type of real estate includes all land and property that can be used for industrial applications, like industries, factories, warehouses. However, certain components of the industrial real estate can also be categorized as commercial real estate.

Industrial Real Estate Usually Includes Large Spaces (JOC)

Why Real Estate needs Digital Marketing?

It's no new news that digital marketing is a real boon for marketers. With digital marketing, there's a whole lot of things you can do to increase the sales and the customers of your business, and not only that, but you can also experiment and analyse various aspects related to your business. Now, if you own a real estate company, you know how many competitors you have out there. Take a step ahead and choose digital marketing to up your business. As per Digital Marketing interest of Social Beat consumer, there has been a notable increase in the number of leads (at least 300%) from marketing real estate online via digital marketing platform. Undoubtedly, clients get interested with personal buying experience when it comes to high monetary value products; Digital marketing makes the real estate or developers in India create a significant impact on the buyers.

Real Estate Statistics (Pinterest)

How Does Digital Marketing Benefit?

For customers, advertising real estate via digital marketing helps them get better exposure to choose from a plethora of choices. For estate agents and marketers, digital marketing helps attract a better target audience, who can effortlessly convert from leads to actual customers.

Best Practices to Adopt While Implementing Digital Marketing for Your Real Estate Business

Given that digital marketing is a vitally helpful platform, it also depends on the way you manage and handle it. The better your digital marketing strategies, the better will be your customer base.

Use the Correct Software for Your Website

Your website should be streamlined and capable enough to carry out the expected tasks. It should be able to attract the correct audience and efficiently convert them into customers. For all this, you need to find and incorporate software and tools that fit best to your website, per your business. This is a very crucial thing that you need to follow.

Tools You Need to Focus on for Your Website (Slide Share)

Content is Important

Content is an essential part of your website. So developing strong content that not only gets an appraisal, but also positive customers is a big step that you need to take. Your content should be unique, relevant and worthwhile. For your real estate website, the best contents include property-related advice, real estate trends of the current market, real estate knowledge, etc.


A Strong Website is Crucialt

Your website is like the first impression of your business. If you want people to know more about your company, the first thing that you need to do is to make sure your website is substantial. That increases the chances of getting more significant customers. This includes detailed optimization for better search engine results, prominent and good content, easy navigation and user-friendly interface.

These Stats Should Be the Reasons for Implementing a Strong Website (Cleveroad)

Go for Drip Marketing Campaigns

Drip Marketing is a marketing strategy in which you send a pre-written set of messages to your target audience and customers. Also called Email Marketing, this helps hugely to generate more customers. It lets you know which customers are more interested in the business, and which aren't. It also lets you retarget customers who might want to go with your company, but are indecisive.

Drip Marketing Examples that You Can Adopt (Placester)

Go Big on Mobile Marketing

Almost everyone has a mobile phone and most of them having access to the Internet, mobile marketing is the next big thing. People use their cell phones more, as compared to laptops or desktops, given the portability. So ensure that your website is mobile-friendly. A mobile-friendly website highly attracts an audience.

Reasons to Take Up Mobile Marketing (Slide Share)

An App is a Must

Like other mobile marketing methods, apps are a big hit. Customers can download your real estate based app and can check out the various areas of your company. They can ask for real estate investment tips; they can compare prices, they can check images of any property that they might be buying, and many more things. In the current market, having an app for your business boosts your sales pretty much.

Features that You Can Include in Your Real Estate App (Claire Autrey and Associates)

SEO Strategies Should Be on Point

In the race between countless websites, where each wants to be on the top of the search engine results, the one thing which can bring you up is your SEO strategy. Go for powerful SEO methods, the ones that not only get you recognition but also get you to the top of the SERPs. Look for loopholes in your website. Verify and change them. Make your website potent. Prevent anything that might lead to harmful backlinks.

SEO Strategies to Take Up for Your Real Estate Business (E2 Total Solutions)

Go Social

Social Media Marketing is one of the most power subtypes of digital marketing. 51% of the entire population of the world is on social media platforms, like Facebook, Twitter, Instagram etc. This acts as a huge platter for you to advertise your company on. It's highly essential that you have a social media channel for your business. This way, more people get to know about your work. Not just that, it also attracts more people to your business. For your business to be big on social media, you need to post regularly and post relevant content for the audience to connect with your brand.

Infographic Showing Social Media Marketing Stats (Angel Investment Network)

Weave Stories

People trust and connect more with businesses that take an extra mile and produce emotionally rich content. This helps build credibility and connectivity. They also increase customer engagement. No wonder why you shouldn't use this strategy.

A Real Estate Comic (The Commission Pipeline)

Analytics is a Big Deal: Irrespective of what kind of a market or you are, analytics of all sorts should intrigue and attract you. Reports, infographics, statistics and all other analytics are a vital requirement for your business. Based on analytics, you can track the growth of your business, target an audience, see where you stand concerning your competitors, check what your customers like and dislike, and based on all these, you can accordingly make changes and customize your business.

Real Estate Market Trends (Your Vancouver Real Estate)

Real Estate Digital Marketing Statistics You Should Be Aware Of

Now that we are done talking about real estate, why you need digital marketing for your real estate business and the strategies you need to adopt, let's go through some very interesting statistics related to real estate.

  • 80 % of all home buyers search nine before making any decision
  • 83% of the people who want to buy a property check the images of the same online
  • 52% of the prospective buyers use their mobile phones to access a real estate website to research on the property
  • 49% of the leads are generated via referrals
  • 91% of the realtors use social media to boost their business
  • 33% of the first-time buyers browse online to look for property

Now that you have some very important knowledge about digital marketing for real estate, it’s time you implemented it on your business.

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