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Be Future Ready With Digital Ready's AI-Based Digital Marketing Techniques

Be Future Ready With Digital Ready's AI-Based Digital Marketing Techniques
September 14, 2021

Be Future Ready With Digital Ready's AI-Based Digital Marketing Techniques

Sep 14, 2021
Devyani Paliwal
Devyani is an ACJ graduate with a bachelors in English Literature. A voracious reader since her school days, cinema aficionado and music enthusiast, she has been doing content writing for some time now.

We’re living in a time where no two days are the same as we’re constantly reinventing ourselves. One such example is the ever-increasing usage of artificial intelligence in marketing. Wondering how that is going? 

Complete the digital marketing course designed by Digital Ready and you’ll have all your answers.

How is AI Transforming Digital Marketing?

AI is changing the game for digital marketing in the following ways:

AI combined with AR/VR

Augmented reality and virtual reality are currently in use among marketers all across the globe. By ensuring an immersive experience to customers, these technologies help boost brand recognition and sales for the company.

Usage of Chatbots

AI chatbots enable businesses to go beyond the traditional one-to-one form of customer service. Instead, chatbots can deliver a one-to-many, providing support to a number of customers at the same time and in different time zones.

AI digital advertising

Digital advertising is one of the most successful areas to have adopted artificial intelligence. It is used across platforms like Facebook, Google and Instagram in order to provide the best possible experience.

These platforms analyze users' information, including gender, age, interests, demographics, and other aspects to show them the most relevant advertisements, improving the performance of digital ads.

Applications used in email marketing

Email marketing remains one of the most effective forms of marketing out there. Sixty-one percent of consumers enjoy receiving weekly promotional emails. AI is making email marketing even better, both for you and your customer. 

Personalization at scale is every marketer’s dream, and AI makes it possible

Curating Content

With the help of AI, you can discover what content is most effective, according to the behaviour of targeted customers, allowing you to utilize content marketing that gets results.

How Will Our Digital Marketing Course Prepare You For AI-Based Digital Marketing Techniques?

With the help of our course in digital marketing, you’ll be better equipped to deal with AI-based marketing techniques because:

1. We introduce you to the applications of AI in marketing

With the ability to collect data, analyze it, apply it and then react to it, AI is revolutionizing digital marketing. As the amount of information on potential consumers grows, AI will become more important. 

This is due to its ability to make data-based decisions quickly and accurately. We’ll take you over the various applications of AI in the different channels of digital marketing to make it more effective and do so in a much faster fashion. 

2. We teach you how to develop a website using AI

Creating a website still sounds difficult to many. But today there are so many different website builders that use AI. It’s never been easier to create a powerful website with the help of sophisticated AI design tools.

Most require little to no coding skills, offer nearly endless options of well-designed templates, and AI features to optimize your site seamlessly. While it all sounds pretty easy, that isn’t always the case and this is where we come in.

There are a lot of options to choose from and we’ll walk you through the ones that suit you the best and even provide certain useful tips to help you navigate better.

3. We’ll help you understand the application of AI in video making

AI for video editing is used for automating the video creation process. It enhances the visual and audio content of the video and optimizes the video creation process as well as its final quality.

Since it is artificial intelligence, video editing can be done with little to no contribution from the user. We’ll familiarize you with certain tools that can help you in doing the same. 

4. We’ll teach you the usage of AI in app making

The growth of artificial intelligence is also driving a whole new class of mobile app possibilities. AI has been influential in app development for several years already, beginning with Apple’s Siri.

The new availability and advancement of AI and machine learning are causing a revolutionary shift in the way that developers, businesses, and users think about intelligent interactions within mobile applications.

We’ll be helping you understand these applications better so that you can understand the underlying processes better.

5. We’ll teach you the best practices of email marketing using AI

While email marketing might not be as exciting as some of the newer options available in digital marketing, it’s still one of the most popular methods. The reason for this is simple – it works and is pretty effective. 

Artificial intelligence has greatly expanded what we can achieve through email marketing, driving conversions and enabling enhanced personalization. With the help of AI, subject lines can be optimized, content can be automated, optimal timings can be determined, and so on.

Essentially, AI has just improved the already impressive results of email marketing. 

6. We’ll help you in learning how to create content using AI

One of the most important parts of content creation, when it comes to digital marketing, is finding the correct keywords. It can be a pretty time-consuming process, especially if the website in question is a big one.

AI has been helpful in not just keyword research but there are also several AI-powered content writing and proofreading platforms out there to make the process of creating content simpler. 

With the help of certain tools you can easily optimize your content well enough to resonate with the diverse demographics and audience personas you’re catering to, and make a powerful impact on your readers. We’ll teach you how to operate these tools.

7. We’ll teach you the best AI marketing practices

Artificially intelligent systems constantly work on the background of popular products and services such as Netflix, Amazon, and, naturally, Google. Further, in the past few years, AI has paved its way deeper into marketing.

It is helping brands to enhance every step of the customer journey. From email marketing to SEO to content creation and even video editing, AI is slowly affecting all the channels of digital marketing and only improving them in the process.

With the help of our course, you’ll be able to learn some of the best practices of AI based marketing and improve any digital marketing strategy out there.

Conclusion 

You can only grow if you’re staying at par with the times. And artificial intelligence is not just certain parts of our present, but it’s our whole future. You need to learn how to use it optimally to get the best results and become an effective and high-functioning digital marketer.

Join Digital Ready today and we'll help you in achieving just that.

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