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An Overview of Digital Marketing Certifications

An Overview of Digital Marketing Certifications
January 25, 2018

An Overview of Digital Marketing Certifications

Jan 25, 2018
Reshma Mandal

How can you get certified in Digital Marketing without spending three to four years in regular college or ranking on top lists in student loans? You must have this question in your mind. But throw away all your worries as you can get certified even online and can get noticed by recognized entities in the marketing industry. You can get Google certifications, HubSpot certifications, HootSuite Certifications, Social media certifications with Facebook, Twitter, and Instagram, Youtube Video Certifications and Bing Certifications. You will get to know all online digital marketing certification that you can get online in this article. Let’s first start with Google’s certifications. You must wish to kickstart your career with digital marketing certification by Google. Google Digital Marketing courses and certifications will help you learn everything like Search Engines, Paid Advertising and Social Media, Search Marketing, mobile marketing, Google Analytics and etc. So we will discuss the top Google certifications that you can get online.

Google AdWords Certifications

Google digital marketing online courses are free. Once you sign up in Google partners, you can get free knowledge on all the modules and can get certified for all. Once you sign up you will receive your online learning plan on the digital marketing topics. The courses are best fit for job seekers and students and are best for those who want to get started in digital marketing. All the topics are easily digestible and you can easily complete all of them and unlock your certifications.

1. AdWords Fundamental Certification

AdWords Fundamental Certification

AdWords Fundamental Certification includes Google AdWords basics including optimization and optimization of campaigns. You need to sign in Google Partners Program, which lets you register for free training. You can then certified as an individual there. This certification is the foundation of Digital Marketer which takes you through the basics of Digital Marketing and the benefits of online advertising. You need to pass the AdWords fundamentals and one additional exam from Search Advertising, Display Advertising, Shopping Advertising or Video Advertising to become a Google AdWords Certified professional. Search Advertising Certification

Search Advertising Certification

Search Advertising Certification will certify you for providing knowledge of online advertising best practices and AdWords that includes creating, managing, measuring, and optimizing your search ad campaigns across the entire search Network. Display Advertising Certification

Display Advertising Certification

The display certification will certify you for creating, managing, measuring, and optimizing Display campaigns. Mobile Advertising Certification

Mobile Advertising Certification

The Mobile advertising certification will certify you for covering the basics and advanced concepts of mobile advertising, ad formats, targeting and bidding, and campaign optimization and measurement. Video Advertising Certification

Video Advertising Certification

Google will certify you for clarifying the significance of video, the survey of how video campaigns work, covering the basic and advanced concepts, for creating, managing, measuring, and optimizing video advertising campaigns across youtube and the web. Shopping Advertising Certification

Shopping Advertising Certification

The shopping advertising certification will certify you for covering the basics and advanced concepts, for creating and managing shopping campaigns, creating merchant Center account and product data feed.

2. Google Analytics Certification

Google Analytics Certification

Google offers certification exams to become Analytics certified. Google Analytics Certification is free of cost and Google provides course materials for this exam in two modules:

  • Google Analytics for Beginners
  • Advanced Google Analytics

It teaches you how to collect, decrypt data and convert them to reports. It takes you through Data collection, segmentation, processing and remarketing. You can retake the exam in seven days if you do not pass in once chance.

3. Google Tag Manager Certification

Google Tag Manager Certification

Management of multiple marketing and analytics tags can be challenging. Incorrect and redundant tags can result in reduce site performance. The Google Tag Manager Certification certify for learning how to use Google Tag Manager which makes your tags more efficient and cut down your work.

HubSpot Digital Marketing Certifications

HubSpot is a maker of software for inbound sales and marketing and it offers lots of training and certifications through HubSpot Academy. Earning certifications from HubSpot opens you up to a network of thousands of other professionals like you and will give you access to exclusive jobs offers boards on inbound.org.

1. HubSpot Inbound Certification

HubSpot Inbound Certification

HubSpot Inbound Certification course is free of cost and includes twelve lectures for the four stages of Inbound methodology and covers all the basics of Inbound marketing from optimization of your site to landing page anatomy and honing your inbound sales skills. Please check the below link from HubSpot to get more information on the certification. < a href="https://academy.hubspot.com/certification" target="_blank">https://academy.hubspot.com/certification

2. HubSpot Content Marketing Certification

HubSpot Content Marketing Certification

The HubSpot Content Marketing Certification course provides you with how to build and promote content for the purpose of attracting customers. It includes best practices for building a content library of valuable assets and extracting value from each content asset that you create. You can check the below link for more information.< a href="https://academy.hubspot.com/certification" target="_blank"> https://academy.hubspot.com/certification

3. HubSpot Inbound Sales Certification

HubSpot Inbound Sales Certification

The HubSpot Sales Certification course will guide you through the Inbound sales methodology from identifying potential buyers, developing outreach strategies, to building personalized presentations. For more information, you can check the below link.< a href="https://academy.hubspot.com/certification" target="_blank">https://academy.hubspot.com/certification

4. HubSpot Email Marketing Certification

HubSpot Email Marketing Certification

The HubSpot Email Marketing Certification course will through the lifecycle of marketing, segmentation, email design, deliverability, analytics, and optimization helps in creating an email marketing strategy. For more information, you can check the below link from HubSpot. < a href="https://academy.hubspot.com/certification" target="_blank">https://academy.hubspot.com/certification

5. HubSpot Sales Software Certification

The HubSpot Sales Software Certification course will teach you how to use HubSpot CRM and the core features of HubSpot Sales to execute a high-performing inbound sales strategy. For more details you can check this link:< a href="https://academy.hubspot.com/certification" target="_blank"> https://academy.hubspot.com/certification

6. HubSpot Marketing Software Certification

HubSpot-Marketing-Software-Certification

The HubSpot Marketing Software Certification course will guide you through the inbound knowledge and technical skills to master HubSpot and inbound software. It covers up through the major concepts of inbound methodology and how to execute inbound marketing strategy using HubSpot that enables consistent and predictable demand for your business. For more information you can check the below link:< a href="https://academy.hubspot.com/certification" target="_blank"> https://academy.hubspot.com/certification

Facebook Certified Planning Professional

Facebook Blueprint Certification Program provides two certifications

Facebook Certified Planning Professional

Facebook Certified Buying Professional

Facebook Certified Planning Professional

Facebook Certified Buying Professional

Both the certifications aim for those who manage Facebook pages and who target audience. They cover the best practices for campaign optimization and planning by using Facebook’s family of apps and services including Instagram. Courses can be accessed for free but you need to pay and schedule your exam to get certified by Facebook officially. Certifications are valid for one year.

YouTube Video Certification

YouTube Video Certification

Video has become the most preferred content medium type these days. So it’s crucial to have a well-defined video content strategy to grow your business. YouTube Video Certification program from YouTube will allow you to get into the depths of channel creation, optimization, growth, and monetization. They have four modules in total:

  • Content Ownership
  • Asset Monetization
  • Channel Growth
  • Content Strategy

You will get the full information on how to become a YouTube Certified professional through the below link. https://support.google.com/youtube/answer/6145895?hl=en&ref_topic=6145903

HootSuite Certifications

1. HootSuite Social Marketing Certification

HootSuite Social Media Marketing Certification

HootSuite Social Marketing Certification is an industry-recognized certification showcases your digital expertise with the essential elements of social marketing to clients and employers and can share your credentials across online profiles.

2. Advanced Social Media Strategy Certification

HootSuite Advanced Social Media Strategy Certification

Hootsuite partners with Newhouse School of Public Communications at Syracuse University to offer Advanced Social Media Strategy Certification which is a comprehensive and academically recognized certification for leaders who want to get results with social media and want to step up their marketing strategy.

3. Advanced Social Advertising Certification

HootSuite Advanced Social Advertising Certification

HootSuite Advanced Social Advertising Courseware and Certification helps all marketers and advertisers to take their social marketing skills to the next level with best practices and pro tips. The certification tests your knowledge of the essential elements of Social Advertising which includes setting up campaign goals, the use of lookalike and remarketing audiences, building and testing social ads, and measuring the impact of ad campaigns.

Bing Ads Accredited Professional Certification

Bing Ads Accredited Professional Certification

Google is the most popular search engine, however, Bing’s share is expected to grow with new bundled with Microsoft products like Xbox and Office, and being the search engine for Apple’s Siri and Amazon assistant devices. You can take up this certification if you want to optimize your campaigns according to Bing’s ranking factors.

DMA Certifications

Direct Marketing Association Certification offers covers all the aspects of online marketing and offers several certifications to the marketers. The topics that it includes are Conversion Optimization, Internet Marketing, Mobile Marketing, PPC, SEO, Social Media, and Web Analytics. Your certification will be valid for one year.

Twitter Flight School Certification

Twitter Flight School Certification

Twitter Flight School Certification offers tailored content across different agency functions, including senior leadership, account planning to incorporate Twitter in media plan to influence key decisions makers and campaign management to launch paid campaigns to drive business results.

Conclusion

Online certifications are the best sources and key to your success if you want to improve your skills, get recognized as an expert, and get listed with other qualified professionals. The above certifications are designed to help the digital marketers learn everything about digital marketing in a practical way. If you are searching for digital marketing courses to learn and be an expert then here we are. You can learn all the aspects of digital marketing in Digital Ready. So start learning and get certified to be a professional in digital marketing.

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