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All You Need To Know About Digital Marketing Career

All You Need To Know About Digital Marketing Career
February 24, 2020

All You Need To Know About Digital Marketing Career

Feb 24, 2020
Rashmi Rao V
V Rashmi Rao, a Digital Marketer with 7+ years of experience in creative Content writing, proofreading and a SEO professional. Rashmi is a veteran for creating and managing digital content across mediums to help build relationships for organizations and individuals.

Be it a jingle of “Washing powder Nirma” or “Amul - The taste of India” or any other TV commercial, a social media post, the most viewed video on YouTube or nowadays a 2 mins TikTok, all are a part of Digital Marketing. The main focus of ads/commercials is to create a connection with the audience and to increase the popularity of the brand and revenue.

Marketing is no more limited to to the traditional methods of campaigns like leaflets, brochures or just TV ads. Marketing today is more targeted towards reaching the right customer with relevant content at the right time through the right medium/channel. Have you noticed that marketers these days can follow you wherever you go!! Thanks to Google search and digital marketing that it understands what you are looking for and shows the same results. Ordering food, buying a dress, booking a cab, availing various offers, all have become easy.

Researches speak tons about the growing demand for Digital Marketing and its benefits.

“According to Cisco’s Visual Networking Index (VNI) data, by 2021, 829 million Indians (59% of the population) are expected to use the internet daily. Out of above 829 million, 79% will access the internet through mobile.”

Another research published by KPMG and Google suggests that “over 90% of Internet users access Chat/Messaging applications and Digital applications merely in India itself.”

Owing to its whopping demand, Digital Marketing has steadily moved up on the career ladder, making it the first choice for several professionals. However, Digital marketing has various facets that include web design, search engine optimization, and video marketing to content creation and development. Nevertheless, before you dive into the field of digital marketing, you must be aware that to be an effective digital marketer, you need to have an in-depth understanding of how to use the data along with modern technology.

Some of the Benefits of choosing Digital Marketing as a Career

Demand for digital skills

Employers are looking for professionals who are digitally equipped. There is a digital skills gap that needs to be filled which gives an added advantage to the ones pursuing digital marketing courses. As per a survey, “The most in-demand expertise were digital advertising (45%), content creation and curation (42%) and content strategy (39%).”

Earning from digital marketing

When you are applying for a job that is in high-demand, you have a chance to negotiate for remuneration. On an average a Content writer earns somewhere around $45, 000 per year and an SEO specialist may earn around $50000 per year.

Evolving industry

Digital industry is ever-evolving as there is a constant change in the technology and as the audience interests and requirements change everyday companies are looking for professionals who can represent their brand most innovatively and creatively.

The Creative part of the job

Digital marketing career allows your creative juices to flow, and you have the opportunity to get value for your idea. Be it a blog, a video or a web design or an ad campaign or even putting a social media post, you can use multiple techniques and methods to try and see what best suits the brand.

Work sitting at home as a Freelancer

Digital Marketing as a career allows to work sitting inside the house in your room. With a single laptop and a good internet speed a digital marketer can easily sit at home design some wonderful campaigns.

Major Job Roles and different verticals under Digital Marketing

Digital Marketing is a profession only for people who are creative and passionate about doing something new. It requires both knowledge and the right skills to make a digital campaign successful.

1. Digital Marketing Manager

As a Digital Marketing Manager, it is your responsibility to manage the various online platforms and run campaigns and strategies that best suit the brand or the company you are working for. It includes running social media posts, writing and managing various content on multiple platforms. The person needs to have a minimum of 5-10 years of experiences in handling digital marketing platform.

Average Salary in India: Rs.7lacs - 10lacs

Neil Patel - The best selling author and an influential Digital marketer across the globe.

Ryan Deiss - founder of DigitalMarketer.com and Recess.io

Avinash Kaushik - Co-Founder of Market Motive Inc., Author, Blogger, Digital Marketing Evangelist

2. Web Developer and Web Designer

A web developer needs to look after coding, designing and maintaining websites. These are people who are behind the fantastic looking, easy working web pages. People looking for better job prospects as a Web developer and web designer need to have prior knowledge of few software languages like HTML, JavaScript, CSS, PHP, .NET, and few content management systems like Magento, Kentico, WordPress and any other software knowledge would be an added advantage. A Web developer may require 2-3 years of experience, but a Web designer can start from day one as it depends solely on his/her creativity and technical skills.

Average Salary in India: Rs. 3lacs to 5 lacs or even can ear based on single projects.

Ethan Marcotte - Independent web designer, writer, and speaker

Chris Coyier - Co-Founder at CodePen, Created/Run CSS-Tricks, Co-Host of ShopTalk Show

3. Search Engine Optimisation (SEO) Analyst/Executive/Expert

An SEO executive/expert will always be in demand as he/she has to manage the website and web pages ranking across search engines and platforms. Their focus to improve search rankings and optimize all the content pages according to device friendly, web-friendly and free from crawling issues. An SEO expert can either take up freelance projects or join a full-time organization.

Average Salary in India: Rs. 2lacs to 6 lacs

Rand Fishkin - Author: Lost and Founder (out now!), Founder of SparkToro (prev Moz)

Aleyda Solis - International SEO Consultant & Founder at Orainti

4. Social Media Marketing (SEM) Executive/Expert

Social Media Marketing Experts are the ones who combine marketing strategies and social media platforms to enhance a brand’s over presence on various social media platforms through continuous interaction with target audiences, engaging content and opportunities that initiate overall revenue.

Average Salary in India: 3lacs to 7lacs

Neal Schaffer - Digital and Social Media Marketing Speaker & Consultant | Author, "The Age of Influence"

Stapho Thienpont - Co-founder of Sofia-based social media firm, The Marketing Family.

Shay Rowbottom - Founder and COO of Mikwaukee-based Margle Media.

5. Search Engine Marketing (SEM) or PPC Expert

Have you come across those frequent ads that follow you regularly wherever you go! The SEM experts are the ones responsible for managing the ads. Key responsibilities include keyword research, managing ad campaigns, optimize landing pages. People good with analytics and report generation are perfect for this role.

Average Salary in India: 3lacs to 5 lacs

Wil Reynolds - the founder of Seer Interactive, an SEO and paid search consulting firm

6. Conversion Rate Optimiser (CRO)

A CRO is responsible for looking after the conversion rate of the company’s various marketing strategies carried across different platforms. They are ones who contribute the maximum in lead generation. They are responsible for managing, testing, and implementing conversion points in the Digital Marketing funnel.

Average salary in India: 4lacs to 7lacs

Oli Gardner - Unbounce Co-founder, Marketing & Conversion Optimization Expert, Top-Rated Keynote Speaker

7. Content Writer and Content Marketer

One of the key roles, Content Writers and Content managers are responsible for creating valuable content across various platforms and in multiple formats like blogs, videos, presentations, social media posts etc. A content writer and marketer is responsible for creating continuous, engaging and targeted content to maximise the company’s profits and attracting maximum customers/clients. Content Writers can start from Day 1 as freelancers or take up individual projects.

Average Salary in India: 3 lacs to 5 lacs or even more

Ann Handley - Digital marketing & content expert, Wall Street Journal best-selling author, Keynote speaker, Writer

Seth Godin - Founder of the altMBA, blogger, entrepreneur and author

Heidi Cohen - Chief Content Officer at Actionable Marketing Guide

Jeff Bullas - Digital entrepreneur, marketing blogger, keynote speaker, digital strategist and best-selling author

8. Mobile Marketing Specialist

Mobile devices are the most essential devices carried by every individual across the globe. Mobile marketing managers are responsible for ensuring that the brand’s marketing strategy is carried in the same manner across all the devices. They even analyse the traffic generated from devices and help in carrying out targeted campaigns.

Average Salary in India: 2lacs to 4lacs

Larry Kim - CEO of Mobile Monkey, an AI chatbot marketing service

Andy Carvell - Co-founder and Partner at Phiture and the creator of The Mobile Growth Stack

9. Email Marketer

Email Marketers responsibility is to send push messages through emails that promote a company’s or brand’s message to its targeted audiences. Email Marketers need to have a better understanding of the metrics such as open & click-through rate, bounce rates, A/B testing, audience segmentation, etc.

Average Salary in India: 2lacs to 5 lacs

Ian Brodie - Consultant/email marketing expert

Chad White - Research Director at Litmus, co-author of “Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success.”

10. Brand Manager

Brand Managers are responsible for maintaining a single brand voice across different marketing activities. They have strong communication skills and an in-depth understanding of the brand. These people need to create brand-related style guides, brand guidelines, brand vision and brand’s value proposition.

Average Salary in India: 4lacs to 8lacs

Louis Camassa - Brand Consultant, Marketing Strategist, Digital Transformation

The above roles categorized under one umbrella, i.e. Digital Marketing and various companies have a specific opening for above mentioned different roles. Few companies that hire Digital Marketers are Amazon, Myntra and other e-commerce companies, IT and Services companies like Accenture, Capgemini, Cognizant, Social Media platforms like Facebook, Twitter and LinkedIn and several companies that work on digital platforms, which surely means that in today’s era each and every company is looking for Digital marketers.

We have shared a few Profiles on LinkedIn who have changed the Digital Marketing scenario and have helped beginners to learn from. As they say, “The best way of learning is by looking at what others have done right.”

As there is no rigid path for starting your career in Digital Marketing, you can start it now. There are numerous short-term courses available online for both free and paid taught by industry experts. Interested ones can even take up full-time courses in some famous Universities in India and across the globe. Boost your career with a Certified Course in Digital Marketing. Join Today!!

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