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Home > Digital Marketing Blog > All About Advertising On Truecaller

All About Advertising On Truecaller

All About Advertising On Truecaller
March 27, 2019

All About Advertising On Truecaller

Mar 27, 2019
Surya Teja

Surya Teja is a Digital Marketing Professional with a great interest towards Marketing, Branding & Visual Design.


Smartphone usage has been on the rise since 2007, and for the first time in 2016, internet usage on mobile exceeded that on Desktop/PC. With the increased usage of mobile phones among people, marketers and businesses started reaching their target audience and communicating their marketing messages on mobile through various ways of Mobile Marketing.

Mobile websites, Mobile SERPs (Search Engine Results Pages) and various kinds of Mobile Apps are different channels and platforms for Mobile Marketing and Advertising. Truecaller, being one of the most widely used Mobile App worldwide, provides a great platform for businesses/brands to reach their target audience on mobile through Truecaller Ads.

What Is Truecaller?

Truecaller is a widely used mobile app across the world that finds the details of a given phone number globally from its database of user profiles and their synced phonebook contacts, integrated together as virtual phonebook. One can also find the contact details of a person by his name and other details, if he is a Truecaller user provided that he keeps his profile and contact details public.

Other than finding phone number details and profiles, Truecaller has many other functionalities. Truecaller can also be used to block spam calls and SMS. It also launched UPI payments and recharges where one can send and receive money on the Truecaller mobile app itself.

For all these functionalities and features, people are using Truecaller globally and it has more than 250 million users worldwide and more than 100 million users in India. With these things, one can see that Truecaller is a great channel for businesses and brands to reach their target audience on mobile and promote their marketing messages.

Truecaller For Businesses

As a leading mobile app used by people of various demographics and psychographics, Truecaller provides a platform for businesses and brands to monitor and control their company information and details, and gives them the ability to present their company details to people in the way they want.

Since Truecaller is a trusted application by millions of users, it is a good idea to take control of how people view your company’s/business’ information and details on Truecaller and present it in the way you want.

Advertising On Truecaller

Along with a good user interface, functionalities and features for its users, Truecaller also provides a great advertising platform for businesses. With Truecaller Ads, businesses and brands can precisely target their adverts and engage their target market/consumers using custom audience. Many big brands as well as small companies leverage their marketing campaigns through Truecaller Ads using it as a one of the foremost channels of Mobile Advertising.

Truecaller Ads Example

 

Setting Up An Ad Campaign

Follow these steps to set up an ad account and run an ad campaign in truecaller. 

1. Visit Truecaller Ads Manager and click ‘Request Access’ button on the top right. 

2. Select an account type. Choose ‘Agency’ only if you are a marketing/advertising agency that works with multiple companies. Otherwise, select ‘Direct Advertiser’.

3. After selecting an account type, fill the contact details and advertiser information that appear below.

4. Submit all the necessary information and wait for the approval. The approval takes a maximum of 2 days.

5.Next, go to dashboard and click ‘Create An Ad’ button. 

 

6. Fill the campaign details that appear below.

          

7. Select the targeting. You can select your target audience based on carrier, gender, OS (Operating System), Geo Targeting, Time Targeting, etc. You can also set a frequency capping per user, i.e., setting a limit on the no. of impressions per user.

8. Then define the schedule and cost for the advert. Select the time zone and a start and an end date for the schedule. To define the cost, you can directly enter your budget and it will show you the no. of impressions you can get. Or, you can select a particular no. of impressions and you will get the cost of the advert.

9. The next step is to create the ad and upload the creative. The following steps show you how to create a native ad in truecaller. 

10. Enter an ad name and the click-through url which you want the audience to be directed to. Add a headline (25 characters) and a body (45 characters).

11. Upload a logo and enter a call-to-action. Check the preview and click create.

12. You can also insert deep link click action url (that allows the audience to directly enter a specific page or an activity in a mobile app). You can also track the impressions and clicks using any third-party tracker by inserting their tracking links below.

13. Click ‘Create’ after you have filled/uploaded all the necessary information and settings, and review it and submit for approval. Once the ad gets approved, it will start running as per your defined schedule, budget and target audience.

Case Studies

Here are a few case studies of some prominent brands running their advertising campaigns on Truecaller.

Myntra

Myntra, a leading Indian Fashion eCommerce company, used Truecaller to engage smartphone users prior to its Blockbuster Sale between 14th-16th July, 2017, receiving 207 thousand+ clicks in a single day. 

The objective was to create high visibility among its target audience and reach out to them prior to its Blockbuster Sale. The campaign was divided into 3 stages and day-part targeting was employed to drive sequential messaging.

Myntra Ads on Truecaller Notifications Myntra Ads on Truecaller profiles

 

OnePlus

The chinese smartphone manufacturing OnePlus achieved great reach and awareness figures for the launch of its latest smartphone, OnePlus 5 in India by running multiple Brand roadblocks on Truecaller platform.

The main objective was to drive consumer preference & create a buzz for the Oneplus 5 ahead of its launch in the Indian Market. Highlighting the key selling points of the OnePlus 5, the campaign acquired 150 thousand+ clicks in a single day.

OnePlus Ads on Truecaller aftercall

 

Walnut

Walnut, an Expense Management App, ran a 2 day ad campaign on Truecaller targeting customers effectively during Demonitisation, achieving 100 Mn Impressions & 55,000+ app Installs in just 2 days.

With the increased urgency among the people to locate ATMs with cash during demonetisation in India, Walnut reached out to its target audience by giving them one more important reason to use their app, which is ‘Locating an ATM with Cash’, a new feature of the app. The campaign’s target group were People between the age group of 22-32, with a debit card or credit card from Tier 1 cities.

Walnut Ads on Truecaller aftercall

Thus, by making use of various mobile marketing platforms like Truecaller, businesses/brand can increase their reach and engagement with their target market and get more leads and conversions. Identifying the right kind of mobile platforms or media and the right targeting and messaging are the key elements.

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