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Home > Digital Marketing Blog > 5 Best Web Analytics Tools to Monitor the Growth of Your Website

5 Best Web Analytics Tools to Monitor the Growth of Your Website

5 Best Web Analytics Tools to Monitor the Growth of Your Website
April 2, 2020

5 Best Web Analytics Tools to Monitor the Growth of Your Website

Apr 02, 2020
Audrey Throne

Audrey Throne has an ongoing affair with the words that capture readers’ attention. Her passion for writing dates back to her pre-blogging days. She loves to share her thoughts related to business, technology, health and fashion. To date, she has given life to multiple worth-a-second-read pieces. Audrey is a fitness freak and loves to travel. When she isn’t writing, she takes her kayak and sails to discover more ecru and earthy tones. Find her on Twitter: @audrey_throne.

In the ring of WWW, everyone is out to trounce the rival. To do that, they need to keep an eye on the slightest of movements by their competitors. What allows them to do that? Web analytics tool. 

What is Web Analytics?

These tools help marketers collect, analyze, and report data from websites. Consequently, the web analytics market grew and reached a value of $3.01 billion in 2019. According to a recent report by Mordor Intelligence, ‘the market is expected to reach $7.05 billion in value at a compound annual growth rate of 15.2 percent over the period 2020-2025.’

Web analytics and management technologies provide tracking and analysis of data such as the number of visits, page clicks, and time spent on a site.

In this blog, we will provide an overview of the popular web analytics and management tools that you can use to improve your website and maximize your profits. But first, let’s summarize the fundamental uses of the five top web analytics tools.

Uses of Web Analytics Tools

The application of web analytics tools includes data collection and analysis of websites. Today, these tools are used for various purposes, including marketing campaigns, UI/UX improvement, traffic monitoring, web development, and much more. Some of the main uses of analytics tools are:

Improving UI and UX

Web analytics tools help to identify pages on a website that receives the most or least number of clicks. Web developers can leverage the data to optimize the pages, improve the navigation and content presentation to maximize user interaction.

Improving Customer Acquisition and Retention

Web analytics tools also help businesses to understand customers’ needs and provide them optimal experience in order to increase traffic and, ultimately the revenue. Since acquiring a new customer can cost five times more than retaining one, these tools can help you understand the behavior of your customers.

Tracking Customer Information

A website receives traffic from a wide variety of sources and devices, including social media, email, desktops, and smartphones. A web analytics tool analyzes traffic and allows businesses to tailor their content accordingly. Now that you understand the primary applications of web analytics, here, we are sharing the top 5 tools that you can use to monitor the growth of your website.

1. Google Analytics

 Google Analytics a Popular Web Analytics Tool

If you are on the internet, you know what Google is. You also know how dependent we are on its tools. Google Analytics is a premium web analytics service offered by Google that provides insight into website traffic. It was launched in 2005 and remains the most widely used analytics package.

These tools by Google can be a massive help when you are planning to grow your business or optimize your website. It has 39.45 percent of the market share and is currently used by 54.9 percent of all websites on the internet.

Google Analytics generates valuable data about the audience, including their age, location, and interests. It also offers a breakdown of the users’ activity and how often they visit your page.

Essential features of Google Analytics include:

  • Campaign measurement
  • Users activity
  • Custom dashboards
  • Keyword referrals

 The wealth of data offered by Google Analytics can be overwhelming, but the simple interface and ease of use compensate for it.

2. CrazyEgg

CrazyEgg is One of the Top Analytics Tools.

CrazyEgg is a valuable and one of the top web analytics tools that helps you make educated decisions about website optimization. Page owners can see what users click and how far and long they scrolled on a page.

Based on the information, you can adjust your site design to ensure that your prime content is viewed by as many users as possible. Some of the prominent features of CrazyEgg are:

  • Heat mapping tool: This is what differentiates CrazyEgg from other web analytics tools. The heat mapping tools allow you to visualize the data and see how users scroll, click, and engage with your site.
  • User recordings: This feature helps you follow customer journeys and how they interact with your site. You can see their mouse movement, navigation, and clicks on a product page.
  • A/B testing: A/B testing and editing make use of the visitors’ data and help you experiment with it to improve UX.

CrazyEgg offers a 30-days free trial and four different subscription plans. The basic plan starts at $24 per month and goes up to $249/month for the pro version.

3. Page Speed Insights

Google Pagespeed Insights

Users’ patience with slow web pages and apps has considerably waned over the years. Google reports that 53 percent of users will abandon a site if it takes more than 3 seconds to load. Hence, you need a tool to ensure that it doesn’t happen to you.

Fortunately, you can get your website loading speed by using the free Google’s PageSpeed tool. The tool analyzes the content of your website and provides suggestions to make your website faster. 

A web page can experience slow loading times, even with a faster internet connection. Possible reasons for a slow website could be network latency, huge files and images, and poor server optimization. The PageSpeed tool helps you monitor your page speed and optimize the performance of your website.

4. SEMrush

SEMRUSH One of the Web Traffic Analytics Tools

SEMrush is a paid tool that comes with standard SEO-tracking functionality. It comes with a social media tracker that analyzes your SEO efforts on digital channels and help you devise social media and SEO strategies that will drive traffic and sales.

A prominent feature of SEMrush is its keyword research tool. You can use it to track keywords that are sending traffic to websites similar to yours. Additionally, you can use the data to come up with new keywords and strategies to outrank your competition.

SEMrush also performs competitor analysis and tracks the practices that drive traffic to your competitors’ websites. It also allows you to analyze your backlink profile and verify quality referring domains. Here is an overview of some significant SEMrush features:

  • Audience insights
  • Social media tracker
  • Keyword research
  • Competitor analysis
  • Backlink analysis
  • Website analysis

By using SEMrush, you will have all the information required to optimize your website. Monthly subscription for SEMrush starts at $99.95 per month, while businesses can also opt for a premium version at $399.95 per month.

5. Clicky

Clicky is One of the Most Popular Web Analytics Tools.

Clicky is the last web analytics tool on our list that provides an extensive range of features. The tool allows you to conduct uptime monitoring and usability tests in real-time. You can also set notifications for important events like conversions, campaign performance, and logins.

Other lucrative features of Clicky are:

  • Heatmaps
  • Video analytics
  • Twitter analytics
  • Up-time monitoring

Clicky offers a 21-days trial, with access to all the premium features. It also has a free and paid plan. The paid version starts at $9.99 per month for the Pro plan and reaches up to $19.99/month for the Pro Platinum plan.


There is a big list of web analytics tools that you can use to monitor your website. You should carefully analyze your requirements and consider the metrics that you want to monitor on your website before choosing a tool. You can also use multiple tools to get more insight into your website.

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