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Home > Digital Marketing Blog > 12 Essential SEO Interview Questions And Answers

12 Essential SEO Interview Questions And Answers

12 Essential SEO Interview Questions And Answers
January 27, 2020

12 Essential SEO Interview Questions And Answers

Jan 27, 2020
Sonali Sharma

Sonali Sharma is a professional freelance writer. She has covered a wide variety of topics in her freelancing career right from web content writing to digital marketing and technical blog writing. She is also a published poet and story writer. Her works have appeared on online sites “Indian Periodical”, “Poetry Magazine”,“Indus Woman Writing”, “Psychside”, “Newsonline.media and 'Swarnim Times'. She is the co-author of anthologies “Woods of Rame”, “Whispers of Heart”, “Shadows of Soul”, “Fervour”, and “Shades of Ink”.

For all those trying to make a career out of SEO should pay attention to these words of Matt Cutts.

“SEO is like a resume. You polish it so you have your best foot forward.” - Matt Cutts, Google.

Certainly, SEO is a boon for the Internet world and a must-have tool for websites. The website owners are continuously looking for SEO experts, who can help their site attain traffic and conversions.

So, if you are determined to apply for a new SEO job, then stay that way! We have prepared a list of 12 essential SEO interview questions and answers to help you in your endeavour. Read on and learn!

# 1 What do You Understand by SEO?

Moz states SEO (Search Engine Optimization) as: “A way to increase the quality and quantity of traffic to a website through organic search engine results.” The quality of traffic is known by the right people reaching a website. Similarly, quantity means the more people visit a website, the better it is. Also, people tend to trust organic search engine results more as compared to the paid advertisements. All this favours a better ROI rate.

# 2 Why SEO Has Become So Popular?

This is one of the most expected questions in SEO interview. We already know that users trust Google for their daily online search. While performing regular searches, customers look for various products and services. In most of these cases, less than 5% of users take the pain of reading page 2 results.

This means if a website appears on the first page of Google search results, then it is good news. It can easily acquire visitors looking for products offered by the business website.

# 3 Name a Few Search Engines Apart from Google

There are a whole number of well-known search engines flourishing in the market. The prime ones include:

# 4 Comment on the Importance of Search Engines

Today, an individual gets exposed to all pieces of information daily. Around 100 years ago, this would account for learning information for an entire year. Besides this, people have also become curious and rely on search engines for finding answers to their questions.

According to Google, one trillion searches are being performed each year. This is simply because search engines are right in front of you. And you need no technical expertise to operate them to find your favourite solutions.

# 5 How Would You Describe SEO to a Beginner

SEO is Search Engine Optimization. It is an intriguing part of digital marketing which enables a website to be optimized. Once the optimization is done, Google ensures that the website provides quality content to the searchers. Accordingly, Google places the website at the top of the search engine results.

Furthermore, SEO requires a lot of technicalities to structure content that Google finds best. The number and types of websites linked to the target website also play an important role in deciding its worth.

# 6 What is a Domain and Domain Extension?

Generally, every website has a particular IP address that defines its location. As such, remembering various strings of numbers for each website becomes difficult. That is why a name is allocated to every domain which can be remembered easily.

Domain Extension also called Top-Level Domain is the last segment of the domain name. Commonly, it is ‘.com’ or ‘.net’.

# 7 What is SERP?

SERP stands for Search Engine Results Pages. These are the quick pages displayed by the search engines while responding to a query. More often than not these queries are made by searchers to search engines. Fortunately, SERPs can be ideally used for explaining results.

# 8 State the Difference Between Web Hosting and Web Crawling

There is a marked level of difference between web hosting and web crawling. Web hosting refers to access to space on the server in order to store a website. Here, one thing has to be kept in mind. The server has to be connected to the Internet, which can be done through a data centre.

On the other hand, web crawling is a process wherein a Google bot regularly crawls the World Wide Web. This can also be called as a spider bot or simply spider. It is done to update pages on the web.

# 9 What are Keywords?

Keywords are certain phrases or words that users might use while doing a search related to a website’s content. They are also known as search queries. Moreover, most importantly Google looks at the metadata, image, and content on a page to find out what the page is about. This is continuously done by recognizing particular keywords mostly used on the page.

# 10 What are the Things Included in an SEO Audit?

Actually, this depends on the choice of an individual. He can include certain points in an SEO audit according to his knowledge. However, the following things can be included in general.

  • Content issues
  • Metadata
  • On-Page and Off-Page Analysis
  • Link Profile
  • Technical Analysis
  • Accessibility
  • Referring Domains
  • Targeting Keywords
  • Anchor Text Diversity
  • Competitive Analysis And Keyword Research
  • What is the site ranking for

# 11 What is a No-Follow Link?

In the language of Google, a no-follow link shows a path to webmasters to tell search engines “Don’t follow this particular link”. Also, it has got no real SEO value and Google removes it from the overall picture of the web.

# 12 What is the Role of Anchor Text in SEO?

Google uses the anchor in the form of an indicator of a page’s topic a web page is linked to. This, in turn, determines the fact that which keywords will rank the site for. And as expected, this step points to the quality and relevancy of traffic the website will get.


Solid preparation of the above-mentioned questions and your own belief will help you pass any SEO interview. So, keep your determination high and go for it now!

Good Luck!

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