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Home > Digital Marketing Blog > 10 Ways You Can Use Psychology in Your Marketing

10 Ways You Can Use Psychology in Your Marketing

 10 Ways You Can Use Psychology in Your Marketing
November 16, 2019

10 Ways You Can Use Psychology in Your Marketing

Nov 16, 2019
Sonali Sharma

Sonali Sharma is a professional freelance writer. She has covered a wide variety of topics in her freelancing career right from web content writing to digital marketing and technical blog writing. She is also a published poet and story writer. Her works have appeared on online sites “Indian Periodical”, “Poetry Magazine”,“Indus Woman Writing”, “Psychside”, “Newsonline.media and 'Swarnim Times'. She is the co-author of anthologies “Woods of Rame”, “Whispers of Heart”, “Shadows of Soul”, “Fervour”, and “Shades of Ink”.


It is a well-known belief in the business world that business has only 2 functions - Marketing and Innovation. Yes, a business setup is indeed incomplete without marketing and experimentation. Then, why not experiment with marketing by adding a vital element to it, i.e. psychology.

While marketing is considered a bridge between the products and customers, psychology is all about understanding those customers. Hence, following this innovative way you can easily have the knack for convincing the consumers to buy your services.

So, read on and obtain some of the amazing ideas for applying psychology to marketing. 

1. Reflect Emotions in Your Marketing Efforts

Human beings are emotionally intelligent. When they see through things, they can feel, and based on this they make valuable decisions. According to Antonio D’Amasio, professor of neuroscience in Southern California, emotions are a vital aspect of the entire decision-making process.

Even a customer will always attach himself to products about which he hears positive. As the owner of a brand, you can use this trick as an exclusive sales tool. You can highlight the advantages of a product by creating a specific ‘Benefit Section’. On doing this, the customers will be automatically drawn to you as you are showcasing their needs.

2. Multimedia Content is a Must

Believe it or not, but your consumers are going to judge your business authenticity based upon the marketing materials that you use.

By using attractive multimedia content, you electrify the senses of your customers. You can utilize a good amount of high-quality images on your website, social media handles, advertisements, blog among others.

You can seek inspiration from many popular brands like McDonald's which has used audio content ‘ba da ba ba ba’ as a part of its identity. You can also implement unique audio for your brand promotions.

3. Surprise Your Customers With Rewards

Everyone loves surprises and free of cost rewards. That is why giveaways are overwhelming marketing tools. You can even make use of a solitary giveaway to boost your social media engagement, elevate email subscriptions, and acquire traffic for your products or services.

9 out of 10 people can recognize the logo on a giveaway and about 82% of the people create a positive mental image of the brand. Your generosity can work wonders in your favour and open the pathway of psychological connection with your buyers.

Pro-Tip

You need not go for extremely expensive rewards for the customers. You can offer trendy things like t-shirts or key-holders with your brand name on it.

4. Social Proof Appeals

As a social animal, man always looks for assurance from the people in his surroundings. This conceptualization has been called Social Proof. Generally, the logic behind this thinking is that if everyone appreciates the product, I will like it too. 

For this marketing policy, you can begin a social media group in which you can showcase all the positive testimonials from your previous customers. This will sow the seeds of trust in your present customers and they will come looking for you.

5. Frame Worthy Questions

Tversky and Kahneman’s impeccable research shows that 72% of people selected a positively framed question. While on the other hand, 22% of people chose a negatively framed question. This research suggested that positively woven offers can uplift sales.

Then, here is something more from Neuroscience - a prominent website that is dedicated to studying neuroscience in marketing. It states that you can state the risk in negative terms but positively present a question or solution to win more customers.

6. Familiarity Breeds Acceptance

The Mere Exposure Theory directly points out to the fact - See more, love more. Providing apt exposure to your brand keeps it in the good books of the customers. This also elevates the occasions of positive reactions from them. 

You can extract your winning thought in this regard from the Propinquity Effect and let a spokesperson represent your brand. 

Remember! You need to make your brand familiar and not something boring or clingy.

7. A Good Eye Contact

As a marketer, you have to appear honest in front of your customers. The best way to do this is to create a certain degree of eye contact with them. You can even incorporate this eye contact trick in your advertisements and other marketing materials. 

Ok! Have you ever noticed the Trix Bunny on the cereal pack looking down? Yes, the bunny looks down at children who want to eat cereal and rest we know is history!

8. Admit Failures

The data by many social psychologists shows that customers trusted the companies which accepted their failures. This action goes against the usual trend where companies play the blame game. Customers find this satisfactory and eye-catching.

This form of acceptance takes a very positive shape and it becomes easier for customers to rely upon your brand. The conclusion comes out to be that the brand is working on its internal loopholes.

9. Fabricate Shortage and Urgency

The psychology of persuasion tells us that shortage creates a feeling of urgency. In the sphere of marketing, it means running a limited period offer to let urgency flow. You can offer discounts on your products for a short time which will strike an alarm clock in the customers’ brains. 

10. Subtract Alternatives

At times, psychology plays a role when a customer sees too many options before him. He either becomes confused and gives up or takes a long time to buy your product. Therefore, you need to take care that you provide minimum alternatives to your customers in the beginning.

You can add more options later. But in the beginning, it is more important to track the leads and get maximum conversion rates.

Conclusion

Marketing psychology is a much prevalent thing in today’s world. Numerous businesses are flourishing day and night by making their grip stronger over it. And why not? A load of investments takes a minute route through this single and outreaching technique. 

So, be a wizard for your business and transform your entire business running and outcomes by favouring psychology in marketing.

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