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10 Digital Marketing Skills That Can Make Students Easily Employable

Digital Marketing Skills
February 15, 2022

10 Digital Marketing Skills That Can Make Students Easily Employable

Feb 15, 2022
Akriti Raturi

Akriti is an UGC Net Qualified Assistant Professor. She is an alumni of Miranda House, University of Delhi, and has a passion for teaching.


Digital Marketing is picking up pace like no one else. Be it any sector- education, insurance, hospitality, all of them need digital marketing to help their sector boom. Artificial intelligence (AI) is already being used by organizations to simplify processes and upgrade their business. Social media marketing has become mandatory for all companies big or small to thrive and survive in this ambitious world.

In this blog, let’s talk about the 10 Digital Marketing Skills that can make students easily employable.

1. Communication Skills

Communication skills are the most essential skills one must hone in order to have a successful career in digital marketing. Efficient communication skills are the building blocks of a strong foundation, if the blocks are weak and ineffective the entire building will collapse.

Strong communication skills are needed in each and every step of the digital marketing process, such as:

  • Setting up the initial branding of the product/service.
  • Establishing brand awareness, letting the customers know about the service/product. 
  • Helping in facilitating customer experience.
  • Aids in conversion of the traffic.
  • Developes customer relationships.

2. Content Creation & Marketing

Content is the language of the brand. In the field of digital marketing one not only needs to create content and paste it online, but also needs to market the content making it sellable to the audience.

Content marketing works as a booster for attracting  high-quality traffic to your website. Content that is well-planned, meaningful and researched  has the power to attract your target audience to your company's website, where they will eventually convert into leads and finally sales.

3. Website Creation and SetUp

A digital marketer cannot function without a website. The website acts as a source of credibility as the consumers can get a clear picture of your brand and the items or services you offer by visiting your website.

You can reach out to more and more customers by having an online presence through your website. The more people you reach over the internet, the more chances you have of making a transaction.

4. SEO & SEM

A researched and quality article or blog post will make no sense if it is not found by the intended audience. The tactics used to drive traffic to a website include Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Since Google's algorithm is updated on a regular basis, choosing relevant and focused keywords has become critical. 

SEM is an umbrella word that refers to the process of using paid search advertising to improve a website's exposure in search engine results.

Long-term SEO is effective, while SEM provides rapid results. Therefore, both the skills will enable you to master the arena of digital marketing.

5. Data Analytics

If you are not able to analyze the result of your hard work that you have done on your website, all the fancy tools that you have employed will be useless. All the companies need data analysts who can use approaches and software to collect and interpret large amounts of data from your target market's different online activities and analyze and construct a report out of it.

The analysis helps in understanding the brand and fixing the issues that are barring the success of the website.

6. Social Media Marketing (SMM)

We live in the era  where 1 out of 3 is an influencer. As a digital marketer it is very important that one must possess creative imagination. Understanding user needs, conversion tracking knowledge, and data analysis are some of the additional talents that a marketer needs to specialize in SMM, in addition to developing market-specific content. Optimized social media posts and ads not only promote the business to a specific market, but they also boost the likelihood of conversions.

Another important part of digital marketing is knowing how to use multiple platforms for different company goals, as every social media platform is created with a certain goal in mind.

7. Video Creation & Editing

Videos are a great tool when it comes to assisting potential consumers in learning more about a product.  You may upload videos as stories that disappear after a specific length of time on most social media networks, including Snapchat, Facebook, Instagram, and YouTube. These are wonderful since they can be made quickly and cheaply and communicate directly to your target demographic. Plus videos are great for SEO as uploading videos to YouTube that target popular search terms can help your company rank on Google's first page.

8. Strategy and Planning

All companies require a strategy and planning to function. Without it, the company will be directionless and will be beating around the bush. The goal of a digital marketing strategy is to incorporate technology and media into various marketing operations, grouping them not by technology type but by campaign goal.

9. Advertising

Digital Advertising is targeted in nature which may not be possible with simple advertising. At every point of the purchase cycle, SEO and PPC can help you get your brand and content marketing in front of clients. Flexible ad alternatives are available on multiple social media platforms such as Facebook, Twitter, and LinkedIn, allowing you to segment your audience by geographic region, demographics and other interests.

10. Email Marketing

A stable and solid  email marketing plan allows you to engage and interact with your target audience in a personalized manner while also increasing revenue at a low cost.  Plus the majority of the people have their email account which makes it possible to reach out to the most segregated audience.

Interested in knowing more about digital marketing? Schedule a free demo with an expert to know more.

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