A white paper is a trustworthy document published by a company to help or highlight the features of a solution, product or service. White papers are sales and marketing documents used to attract or encourage potential customers to learn more about or purchase a particular product, service, technology or methodology.
White papers are created and are being used as a marketing tool for a sale, and not as a user manual or any other specialized document developed to provide support to the user after making a purchase.
Search Engine Optimization is the process of improving the visibility of the website in search engine results. It may sound like a very easy thing to do but it takes a lot of effort, right intuition and ability to fulfill all the challenges coming our way while optimizing the task.
I come across many people who ask me, “What is SEO?” and “How Should I Optimize my Website for Search Engines?” almost everyday. In this article I will give you an overview on the basics of search engine optimization (SEO). Search Engine Optimization is the most popular digital marketing tool to market your brand online and drive traffic naturally. It is important to know what you can expect when you choose to begin an SEO campaign for your business.