Everyone says “Content” is everything! Is that So?
What is Content Marketing?
The definition for content marketing is versatile. It depends on who we are targeting and what is the expected outcome of content marketing. From a marketer perspective, it is creating relevant and valuable information about a product or service and distributing it to customers in attractive and engaging means with the intention of acquiring their loyalty and their profitable action. Content marketing should be aimed at a well-defined and clearly understood the target audience.
All of us at some point of time would have came across a meme in the web stating, “ Content is king”. The conglomeration of the whole marketing is like the tissue and muscle based on the skeleton called content.
Definition in the Popular Sense
Content Marketing can be perceived as the contemporary countenance of marketing. A renowned web source known as Content Marketing Institute (CMI) defines Content Marketing as follows,