Everyone says “Content” is everything! Is that So?
What is Content Marketing?
The definition for content marketing is versatile. It depends on who we are targeting and what is the expected outcome of content marketing. From a marketer perspective, it is creating relevant and valuable information about a product or service and distributing it to customers in attractive and engaging means with the intention of acquiring their loyalty and their profitable action. Content marketing should be aimed at a well-defined and clearly understood the target audience.