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Certificate Course in Ad Operations

Ad Operations Training Course (Google Double Click)

Certificate Course in Ad Operations (CCAO) is a Ad Operations training course (part of Display Advertising) which will make you a complete professional in Ad Operations. You will be learning all aspects of Ad Operations including Industry Overview, Ad Servers, Ad Trafficking, Campaign Optimization, Tracking, Targeting, Analytics, Reporting, Discrepancies and More.

Digital Ready's Ad Operations Training course material has been designed by digital marketing industry experts, who have got more than 5 years of experience in Ad Operations practices. Learn Ad Operations and start a new career or upgrade to the next level in your career.

Ad Operations Training Course - Topics
# Topic Duration
1 Introduction - Advertising & Display Advertising 3 Hours
2 Introduction - Ad Servers & integration 3 Hours
3 Introduction - Agencies, Advertisers, Publishers relationship 3 Hours
4 Ad Trafficker Roles & Day to Day activities 3 Hours
5 Trafficking concepts in Publisher & Advertiser 3 Hours
6 Targeting & Tracking Concepts 3 Hours
7 Optimization Techniques 3 Hours
8 Mobile Advertising 3 Hours
9 Email Marketing & PPC Knowledge 3 Hours
10 Understanding SEO 3 Hours
11 Known issues in industry, support relationship 3 Hours
12 Industry Tendency-new technologies available(RTB) 3 Hours
13 Common Queries 2 Hours
14 Test Campaigns on regular basis 2 Hours
Ad Operations Fundamentals

In this module you will be learning the basic differences between digital marketing and display marketing, the advantages of display marketing and the process of display marketing. We have created a simplified process for display marketing with our well experienced professionals working with display media and digital marketing.

Display Advertising

Display Advertising is the process of creating and distributing your image, video and rich media ads on a display advertising network or individual sites. Right selection of the site brings required impact for your promotion. You will learn to advertise on various display networks and niche websites and how to make your advertising effective to generate desired results.

Optimization Techniques

Ads on the Display Network can be shown on millions of websites across the Internet, so it's important that you spend time thinking about your advertising goals in order to make the most of each opportunity to improve your ads' performance. Here we learn some ways to optimize Display campaigns.

Search Engine Optimization

Search Engine Optimization (SEO) is a process of optimizing your website and your overall online presence to bring more natural visitors to your website by increasing relevance and creating trust. There have been numerous changes in how search engines rank a website in the search results page since they started. The search engines are becoming more intelligent every day to provide the most relevant results to the users for their search queries. You will learn the art of search engine optimization which is brings higher natural traffic in long term.

Pay Per Click Advertising

Pay Per Click Advertising (PPC) is a process of advertising your brand in the Search Engine Results Pages, which will be displayed along with the natural search results. It is the fastest way to promote your brand online. You will be learning the art of Pay Per Click (PPC) from the experts which will make you create and optimize the campaigns for better return on investment..

Mobile Advertising

According to Bloomberg, the global smartphone use will reach 2 billion by 2015. We are near an age where usage of smartphone is more and soon the mobile marketing will overtake the web marketing. You will learn to optimize the mobile-friendly websites for advertising and to plan for other mobile marketing techniques.

Email Marketing

Email marketing is an effective way to promote a message to your targeted subscribers which can bring quick response to your campaign with less cost. Deliverability plays a major roles in the email marketing as there are numerous filters before your email reaches the mailbox of your subscriber. You will learn the best practices of email marketing, setting up the campaigns, managing lists and reviewing the campaign performance.

Analytics

Analytics gives you detailed statistics about your campaign performance and conversions. Measuring the effectiveness of your campaigns is a key element in making your campaigns successful. You will learn to how analyze the effective of campaign and calculate the CTR, Conversions, necessity of Optimization.

Ad Operations Training Course Details
Duration 40 Hours
Training Schedule Online - 2 Hours a Day (Monday - Friday)
Training Method Online - Instructor Led Online Training
Placement 100% Placement Assistance
Course Fee Call: 040-65894499 or Send us an Inquiry for details.
Offline Training Offline training is available at our Digital Ready Madhapur Center. Call 040-65894499 for details.