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Top 15 Native Advertising Platforms
February 24, 2017
A platform is a collection of technologies from which applications are developed. An online marketing platform is a combined web-based platform where advertisers and publishers buy and sell advertising space. Behind these platforms, there are companies providing potentials for online marketing. Online marketing platforms that are specialized in native advertising are called “native advertising platforms”.
The official definition given by Sharethrough - “Native Advertising is a form of paid media where the advertising experience follows the natural form and function of the user experience in which it is placed.”
When can you use a native advertising platform?
There are different types of native advertisements to use depending on what content you want to publish and where you want to publish it. In-feed advertising there are some most common type of native advertising and are meant to mix in with the surrounding content on a platform. The challenge with in-feed advertising is that they have to be promoted as ads but at the same time, they have to fit seamlessly into the rest of the content flow. To allow this, an option will be examined with organizations that know what it takes to create ads that will fit into the publisher’s platform.
How can native advertising platform support publishers and advertisers?
Native advertising platforms allow specific content to be spread on different channels with different formats. In today’s online marketing world it’s attractive to reach many people at the same time, from many devices, and with different types of native advertising methods. This is why native advertising platforms have good tools to ease the delivery of content for both publishers and advertisers.
To enrich the chance of hitting the right targeted audience, native advertising platforms can help to optimize the content in order to fit different types of media. The content has to match with the publisher, brand and the main target is to engage the audience. By providing recommendations, based on their specific interests, the user spends more time on the publisher’s platform. It enables the advertisers to address the user throughout the experience. Native advertising platforms are one of the technical tools for both advertisers and publishers.
Top 15 Native Advertising Platforms
OutBrain has a specific brand access to top publications through recommendation widgets. It provides users to promote articles, videos, infographics, slideshows and other earned media. Surprisingly 80% of the world’s leading brands use Outbrain. They have an excess of operating across the world to provide a real-time commitment to audiences on top publishing websites like CNN, Slate, and ESPN.
Outbrain works on cost-per-click (CPC) pricing model, which means you only pay when someone clicks on your promoted or published story. Progressive testing and conversion tools within the platform will help you to determine how to optimize your campaigns in order to reach your goals.
AdsNative influences the banner less web movement by reimagining digital advertising.
The AdsNative platform creates an appropriate native advertising formats and delivers them to the open-web. Through an easy-to-use dashboard, publishers can access a set of advertising tools intended to sell direct inventory, plug in native networks and/or monetize inventory on the AdsNative exchange. AdsNative is one of the native advertising platforms where it maximizes yield through all demand sources.
AdsNative makes the Internet a better place for programmatic native advertising and a wide area of the network that includes more than thousands of publishers across a variety of industries. With both display and video advertising formats, you will have the chance of putting your best content in front of thousands of visitors.
AdsNative uses in-feed and in-ad placement strategy, in which it gives you a variety of different advertising options, such as
- Custom placement
For brands, Nativo is the ultimate content advertising platform that syndicates automation and insights with high-quality reach to scale and optimize engagement with brand content. For media companies, Nativo delivers a complete native technology heap that makes it easy to sell, deploy, and optimizes native advertising across their media properties, expanding their revenue potential while delivering a better, non-interruptive experience for their audiences.
More than 300 brands and 350 publishers influence Nativo’s platform to supervise their next-generation digital advertising.
Bidtellect is the leading paid content spreading platform offering marketers with one platform to execute Native campaigns across all formats and devices including text, imagery, and video. Marketers enforce Bidtellect’s branded real-time optimization procedures, first and third party data targeting, advanced KPI optimization and a team of industry experts, to determine real results for paid content sharing campaigns to bring smart advertising. Bidtellect delivers access to the world's most extensive Native ecosystem of premium placements in order to achieve supreme scale.
TripleLift is the only native programmatic platform with true RTB (Real-time bidding) abilities. Leveraging innovative computer vision technology, TripleLift effortlessly transforms graphic content like images and videos into native ads that are equivalent to the unique look and feel of a publisher’s website. Accessible through the industry’s first real-time, native programmatic conversation, TripleLift connects marketers to millions of consumers using in-feed native inventory across any device, at scale. Since 2012, TripleLift provides expressive results for some of the world’s biggest brands through what it calls the next advancement of display advertising. TripleLift was named 212 NYC and The New York Times Ad Tech Startup of the year and joined Forbes list of most trusted companies in America in 2015. TripleLift makes native advertising simple, scalable and effective.
Sharethrough is the leading platform for in-feed, native monetization. Built for the new standard of modern content marketing, Sharethrough is a mobile-first, content-driven platform for advertisers to engage users with quality content, combined natively to each site it lives on for publishers to convert into or express in the form of currency with premium ads while maintaining a high-quality user experience.
The first construction block of Sharethrough started at Stanford where Dan Greenberg and Rob Fan were teaching assistants in the first-ever "Facebook class". One of their core observations thru this time was that the best performing monetization strategy for the applications they built was genuinely interesting sponsored content that was presented in a discontinuous format. This learning led to the founding of Sharethrough and the company’s role in seeking to convert the native advertising movement. With the mission of performing online advertising, Sharethrough has increased its growth rate by implementing new technologies. Sharethrough has built one of the world’s most involving in a great deal of worldly experience and knowledge monetization software platforms, established on helping digital media as the whole move beyond the universal model of interruptive and low-value online advertising.
Connatix is a true native advertising solution for both advertisers and publishers who look to display their branded content across the web and mobile media properties in a real native way. Connatix recognizes that publishers want their ad revenues to grow, while advertisers want their ROI’s to increase; and for both customers, user commitment is the key to success.
Connatix has a truly native solution. Meaning that all ad units represent an identical look and feel to whichever site they're displayed on. Connatix entirely works with branded content via video campaigns that open up operating in an impressively smooth and efficient way. Video overlay box, as well as articles that render as editorial content in the site.
Connatix accessible platform allows publishers to easily create native advertising placements, and our marketplace connects to thousands of brand stories from a variety of premium advertisers. Real-time identical ensures that only the most relevant content is displayed to each individual user.
ADYOULIKE is a global leading in-feed native advertising platform. Launched in 2011, it is recognized for being a leading edge in native technology and creating advertising experiences for visitors that reflect the websites they visit. Using its own native supply-side platform and native technology platform, the company enables brands to scale native advertising campaigns across premium and preferable publishers, while publishers benefit from access to ADYOULIKE’s marketplace.
Plista is creative when it comes to pioneering solutions for specific digital advertising and content distribution in editorial environments. With its exclusive real-time Recommendation Technology, Plista delivers both content and advertising that matches user’s individual interests – across all channels and devices. By using plista’s native advertising formats, Advertisers are able to address users effortlessly and efficiently throughout the entire customer journey.
Gravity is one among the world’s most advanced personalization company. When you use a website or application powered by Gravity, it makes it easy and user-friendly to create a better experience just for you. Using its branded Interest Graph, Gravity semantically understands each user’s individual interests, estimates the strength of those accessories over time and returns recommendations designed to optimize engagement and user experience.
Adtile Technologies Inc. provides multi-sensor advertising technology and services for smartphones. Adtile is a native advertising solution, especially for the mobile industry. Adtile designs each and everything around flight dynamics, hardware sensors, a group of data API’s, sensibly controlled human interface, and organic forms of nature.
Adtile generated the mobile-first advertising solution from the ground up, interesting assumptions about how advertising works and redesigning it for the world on the move.
Yieldmo is a mobile advertising platform that minimizes revenue for publishers, ROI for marketers, and the ad-viewing experience for users. Yieldmo's Private Mobile Marketplace enables marketers to purchase high-quality non-banner advertising inventory in Yieldmo's patent-pending, consumer-friendly advertising formats on the mobile pages and applications of top publishers. Marketers can purchase ads directly from Yieldmo, with the assistance of their agencies or through participating publisher sales teams. Brands and agencies may target contextually (using 1st party data), demographically, or by exclusive sites on either cost-per-click or cost-per-thousand-impressions. The advertising placements typically appear on 100% of the publisher's mobile inventory and thus allow for a unique level of testing and minimization usage of machine learning and analytical analysis. Yieldmo often cited as one of the top-performing mobile advertising partners for advertisers and publishers alike.
PubNative is a mobile monetization platform that supports application publishers to execute and enhance their revenue strategy through native advertising formats. Through its exclusive mediation solution and programmatic exchange, the platform provides a wide range of tools for managing the most comprehensive global mobile native demand. The company is headquartered in Berlin with offices in San Francisco, Seoul, and Beijing.
Taboola is a native advertising platform, serving over 200 billion recommendations to over 550 million unique visitors every month on some of the Web’s most innovative publisher sites, with USA Today, Business Insider, Chicago Tribune, and The Weather Channel.Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic and distribute their content to drive high-quality audiences.
The competitor of Outbrain, Taboola is a content marketing platform and one of the most popular native advertising networks that deliver a unique content which holds the user specific widget to online publishers to exhibit promoted content including articles, videos, and slideshows. BBC, USA Today, Mail Online, TMZ, Business Insider, NBC News, Chicago Tribune, and Boston Globe are some of the publishers who utilizes the advertising platform of Taboola network.
While Taboola and Outbrain are almost the same in terms of functionality, they do have some differences in some aspects of implementing native advertising that helps in the differentiation of themselves from each other.
PowerLinks is one of the native advertising platform powering digitalized marketing and technology services for native advertising across all devices, worldwide. PowerLinks platform enables innovative advertising and improvises the revenue generation with optimum solutions through open technology and global scale.
The PowerLinks Personal Relevance Platform enables advertisers, agencies, and demand partners to deliver branded occurrences through a range of high-impact and native advertising formats across all devices.